Election campaign SMS: how to get started?
Posted: Wed Feb 19, 2025 8:37 am
Election campaign SMS: how to get started? Read the full text and find out everything you need to know about the subject!
The number of Brazilians who use cell phones as their main form of communication is growing every day. In 2019, according to a survey conducted by TIC Domicílios, approximately 74% of the urban population had access to a cell phone and 49% of the rural population had access.
This data suggests the importance of considering the use of mobile devices when developing political marketing strategies. Since the TSE allows the use of SMS in electoral campaigns, candidates have the chance to use a financially accessible, agile tool that still allows them to reach a significant number of voters.
We have put together some tips that can help you use text messages in your political campaigns, considering the most correct and effective practices.
Build your own contact base
There's no point in having something to say if you don't have a germany mobile database quality recipient to receive your message. A big mistake politicians make is thinking that all they have to do is start sending their messages to a bunch of people and the results will be positive. However, that's not how things work, is it?
Buying ready-made lists with millions of contacts may seem tempting, and it may give the false impression that it is the easiest path to success. But believe me: doing so is shooting yourself in the foot! We will show you the importance of building your own voter database .
Why is this important?
If you want to send campaign SMS messages that have a positive effect, it is essential to create your own contact base. The person who receives your message must have already heard of you. Otherwise, they will be extremely annoyed and irritated by your strategy, even feeling that their privacy has been invaded.
On the other hand, when someone is already interested in your proposals and ideas, they will feel comfortable receiving a message from you, and will be happy and satisfied with your attitude of keeping them informed about your campaign. Do you see the difference?
Not to mention that, by law, politicians are prohibited from buying ready-made lists, and anyone who breaks this rule can be fined between R$5,000 and R$30,000. So, avoid this trap!
How to do this?
First of all, it is important to provide a secure and reliable way to store your contact information. A policy management system is an excellent option, since in addition to saving your data in the cloud, it allows you to segment and organize your contacts, as well as offering the necessary structure for sending out emails.
The number of Brazilians who use cell phones as their main form of communication is growing every day. In 2019, according to a survey conducted by TIC Domicílios, approximately 74% of the urban population had access to a cell phone and 49% of the rural population had access.
This data suggests the importance of considering the use of mobile devices when developing political marketing strategies. Since the TSE allows the use of SMS in electoral campaigns, candidates have the chance to use a financially accessible, agile tool that still allows them to reach a significant number of voters.
We have put together some tips that can help you use text messages in your political campaigns, considering the most correct and effective practices.
Build your own contact base
There's no point in having something to say if you don't have a germany mobile database quality recipient to receive your message. A big mistake politicians make is thinking that all they have to do is start sending their messages to a bunch of people and the results will be positive. However, that's not how things work, is it?
Buying ready-made lists with millions of contacts may seem tempting, and it may give the false impression that it is the easiest path to success. But believe me: doing so is shooting yourself in the foot! We will show you the importance of building your own voter database .
Why is this important?
If you want to send campaign SMS messages that have a positive effect, it is essential to create your own contact base. The person who receives your message must have already heard of you. Otherwise, they will be extremely annoyed and irritated by your strategy, even feeling that their privacy has been invaded.
On the other hand, when someone is already interested in your proposals and ideas, they will feel comfortable receiving a message from you, and will be happy and satisfied with your attitude of keeping them informed about your campaign. Do you see the difference?
Not to mention that, by law, politicians are prohibited from buying ready-made lists, and anyone who breaks this rule can be fined between R$5,000 and R$30,000. So, avoid this trap!
How to do this?
First of all, it is important to provide a secure and reliable way to store your contact information. A policy management system is an excellent option, since in addition to saving your data in the cloud, it allows you to segment and organize your contacts, as well as offering the necessary structure for sending out emails.