Whatsapp Business for politicians
Posted: Wed Feb 19, 2025 8:23 am
WhatsApp Business allows you to have a commercial presence on WhatsApp, with different features than the conventional application to communicate more efficiently with your electoral base.
It is important to remember that the tool was created specifically for small and medium-sized business owners, but that it can be very interesting for candidates and politicians if its use is adapted in the correct way.
It facilitates interaction with voters by providing tools to automate, classify and respond quickly to messages.
The tool is very new, so you should consider whether it is necessary for your political/electoral strategy. Learn about some of its features:
Profile
It is possible to create a profile with useful information for your bahrain mobile database electoral base, a kind of presentation with your address, profile description, email and website.
Quick answers
With the quick reply tool, you can save messages you send frequently and reuse them to answer the most common questions you receive.
Metrics
A specific tab to measure the results of your communication, presenting statistics on the flow of messages. An interesting feature that helps you better understand how to communicate with your audience.
Tags
Organize your contacts or conversations using tags so you can find them easily. For example, you can divide your contacts into activists, campaign workers, and institutions.
If you think that WhatsApp Business was created so that the user, customer or voter would be inundated with spam, you are mistaken. Once again, the user is the one who is 'in control' and can limit notifications, report spam or simply block the contact. So, they are the one who has total control.
What not to do?
Bulk message firing
This practice was used during the election campaign period, but is prohibited by WhatsApp itself and may result in account cancellation.
Therefore, avoid tools that promise this type of functionality. It can cause you a lot of harm!
An alternative is to use targeted SMS or email marketing campaigns , which are permitted as long as there is an unsubscribe mechanism.
It is important to remember that the tool was created specifically for small and medium-sized business owners, but that it can be very interesting for candidates and politicians if its use is adapted in the correct way.
It facilitates interaction with voters by providing tools to automate, classify and respond quickly to messages.
The tool is very new, so you should consider whether it is necessary for your political/electoral strategy. Learn about some of its features:
Profile
It is possible to create a profile with useful information for your bahrain mobile database electoral base, a kind of presentation with your address, profile description, email and website.
Quick answers
With the quick reply tool, you can save messages you send frequently and reuse them to answer the most common questions you receive.
Metrics
A specific tab to measure the results of your communication, presenting statistics on the flow of messages. An interesting feature that helps you better understand how to communicate with your audience.
Tags
Organize your contacts or conversations using tags so you can find them easily. For example, you can divide your contacts into activists, campaign workers, and institutions.
If you think that WhatsApp Business was created so that the user, customer or voter would be inundated with spam, you are mistaken. Once again, the user is the one who is 'in control' and can limit notifications, report spam or simply block the contact. So, they are the one who has total control.
What not to do?
Bulk message firing
This practice was used during the election campaign period, but is prohibited by WhatsApp itself and may result in account cancellation.
Therefore, avoid tools that promise this type of functionality. It can cause you a lot of harm!
An alternative is to use targeted SMS or email marketing campaigns , which are permitted as long as there is an unsubscribe mechanism.