Changes in data usage for marketing

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Zero-page data should be an integral part of your marketing strategy and your lead generation methodology. How to do it?
In recent years, with the constant development and tightening of privacy regulations, there has been a shift from third-party data to first-party data . And now another change is coming. It seems that the era of zero-party data is coming, which, if used correctly, can become a powerful source of important customer information.

Modern marketing is based on a large amount of data, which can be used to find a way to customers, segment the audience and personalize the offer to the maximum extent possible. This includes indonesia phone number data data about the person of a potential or existing customer, information about purchasing behavior, payments, shopping habits, etc. Data is simply the number one ingredient, without which no marketer can cook their marketing stew.

Basic types of data for successful marketing
Companies that excel at collecting and using data can better understand their own customers, present them with better offers, and respond more precisely to their needs. The basic types of data used in marketing include:

Third-party data – is obtained or purchased from external sources. Up until now, excellent sources have included Google and Facebook, as is evident from their ability to provide demographic or other interests within PPC campaigns based on the information collected. This data is not exclusive to you, anyone can access it.

First-party data – This is data that your own business collects from your website, app, or within the product itself. First-party data typically includes information about user behavior.