What are the phases to focus on to optimize
Posted: Wed Feb 19, 2025 5:29 am
For this reason it is important to identify what your visitors' intentions could be , in order to optimize the conversion rate and avoid losing potential customers. For simplicity, we can summarize a purchasing process in these 5 macro phases that compose it: Awareness of the problem : the user realizes that he has a problem or a desire to satisfy, the stimuli that trigger this need can arise precisely through online browsing Search for information on the solution : in this phase the user searches for information to identify products that can solve his problem.
Evaluation of alternatives : once the necessary information indonesia telegram data has been collected, the user evaluates all the best shops where it is possible to purchase the desired product, mainly based on the price, shipping costs and payment methods granted Purchase Decision : The user has finally decided to buy the product on your site Post-purchase considerations : in this last phase the customer has already made the purchase and makes his assessments on the experience made All these phases should be taken into consideration to optimize your eshop, even the post-purchase phase is important even though you have already achieved the conversion.
In particular, however, the first three are the crucial ones to be able to transform simple visitors into customers. Once you have identified the critical points within these phases, you can start making the first changes and measuring them through A/B testing. 5 tips to improve your conversion rate Now that we have a clear understanding of what the conversion rate is , how to calculate it and it, it is time to highlight the most important changes to be made immediately on your eCommerce to improve the conversion rate and obtain more and more sales.
Evaluation of alternatives : once the necessary information indonesia telegram data has been collected, the user evaluates all the best shops where it is possible to purchase the desired product, mainly based on the price, shipping costs and payment methods granted Purchase Decision : The user has finally decided to buy the product on your site Post-purchase considerations : in this last phase the customer has already made the purchase and makes his assessments on the experience made All these phases should be taken into consideration to optimize your eshop, even the post-purchase phase is important even though you have already achieved the conversion.
In particular, however, the first three are the crucial ones to be able to transform simple visitors into customers. Once you have identified the critical points within these phases, you can start making the first changes and measuring them through A/B testing. 5 tips to improve your conversion rate Now that we have a clear understanding of what the conversion rate is , how to calculate it and it, it is time to highlight the most important changes to be made immediately on your eCommerce to improve the conversion rate and obtain more and more sales.