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What is your core audience?

Posted: Wed Feb 19, 2025 4:08 am
by tmonower111
First of all, what exactly is a core audience ?

Your core audience is made up of detailed data such as your users' age.



This makes it possible to set very specific targets.



This audience can be set based on basic attributes such as region, age, interests, and gender, as well as behavior such as educational background, work history, device usage, and downloaded app usage.



The core audience is very detailed with over 500 items.



It is possible to use segments created by us cell phone number list Facebook, such as user information registered on Facebook and web behavior history.



One of the features of Facebook is that it requires real name registration, making it easier to achieve effective, targeted targeting.



Core audiences are created from the "Saved Audiences" menu.

What is a Custom Audience?
Next, your custom audience is made up of people who actually visited your website or took an action on Instagram .



What this means is that we only target people who successfully take action at the action points that we have set up, which can encourage them to make purchases such as purchasing products.



These audiences can be website visitors filtered out to reach people you've already interacted with, or they can be created by matching your customer data with Facebook users.



This makes it possible to target users who already have contact with your company or are already customers .



This has the effect of efficiently delivering the latest information and increasing customer engagement.



However, you will need to install a Facebook pixel, so be careful about that.



You can also target visitors to your site and those who take specific actions on it by setting up a Facebook pixel.



You can even serve targeted ads to visitors based on the items they have previously searched for and viewed, such as kids, fashion, sports, fitness, etc.