Benefits of offering related products
Posted: Wed Feb 19, 2025 3:23 am
For example, in a condominium management company , offering related products, such as the inclusion of condominium insurance, access control systems or cleaning materials, can bring significant advantages. After all, in addition to facilitating the management of the condominium, it increases the administrator's average ticket.
In the case of a real estate agency, for example, offering home insurance, rental guarantee plans or detailed inspection services can add value to the process of renting or selling properties.
As you saw in the example cited, offering related products brings significant advantages to both the customer and the business.
In the case of the customer, see some of the benefits below.
Complete solution: after all, the customer finds uae telegram data everything they need in one place.
Convenience: saving time and effort when searching for complementary products.
Trust: Products are recommended by a supplier that is already trusted.
For the business, there are advantages such as:
increase in the average ticket , since the sale of additional products increases the total value of each purchase;
customer loyalty , after all, the customer realizes that the company understands their needs and offers more complete solutions;
differentiation in the market , as businesses that add value have a better chance of standing out from the competition.
In this way, it is possible to understand that the sale of related products is a positive strategy for all parties involved in the negotiation, not just for the supplier company.
How to choose the right products?
For a related products strategy to be effective, it is essential to know how to choose the right products. To do this, there are a few steps that can help. See below for some suggestions.
Know your target audience
Research your customers’ preferences, needs, and challenges. Understand how they use your services and which products can complete that experience.
In the case of a real estate agency, for example, offering home insurance, rental guarantee plans or detailed inspection services can add value to the process of renting or selling properties.
As you saw in the example cited, offering related products brings significant advantages to both the customer and the business.
In the case of the customer, see some of the benefits below.
Complete solution: after all, the customer finds uae telegram data everything they need in one place.
Convenience: saving time and effort when searching for complementary products.
Trust: Products are recommended by a supplier that is already trusted.
For the business, there are advantages such as:
increase in the average ticket , since the sale of additional products increases the total value of each purchase;
customer loyalty , after all, the customer realizes that the company understands their needs and offers more complete solutions;
differentiation in the market , as businesses that add value have a better chance of standing out from the competition.
In this way, it is possible to understand that the sale of related products is a positive strategy for all parties involved in the negotiation, not just for the supplier company.
How to choose the right products?
For a related products strategy to be effective, it is essential to know how to choose the right products. To do this, there are a few steps that can help. See below for some suggestions.
Know your target audience
Research your customers’ preferences, needs, and challenges. Understand how they use your services and which products can complete that experience.