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Marketing trends: 80% of content will be video

Posted: Tue Feb 18, 2025 6:03 am
by seonajmulislam00
Over the last decade, advertising has been invaded by audiovisual media . Virtually no self-respecting advertising piece is without an image or video. With the rise of social media, the advancement of technology and the great acceptance by the market, we will see great changes soon . Not only in advertising, but also in any type of content that is consumed.

If there is one format that reigns supreme in 2019, it is video. Whether on social media, YouTube, streaming services or messaging apps, you see video content every day beyond television and this is revolutionising the advertising and direct marketing sector .

Why you should switch to video if you want to be successful
2019 is just the year in which video will continue to be the thailand telegram data popular. This format has a much higher engagement rate than photography , text or both together. The best example can be found in advertising fields that have been adapted to achieve a better conversion rate.

Advertising posters turned into screens
Newspaper ads with QR codes that link to YouTube
Website banners that have gone from image to video
Every day, several hours of video content are consumed, something that is increasingly being exploited thanks to existing platforms . About 5 years ago, television and YouTube were two of the few options available. Now the market offers hundreds of visual offers adapted to this format:

Streaming services like YouTube or Twitch
Netflix, HBO or Amazon Video
Social networks like Instagram or Facebook
Operating systems for televisions
At the moment, a lot of content is video, but the trend is not going down, but quite the opposite . In the coming years we will see a considerable increase in this format, so betting your money on advertising in this sector could be the smartest thing to do. And you, have you already adapted your direct marketing strategy to this trend?