The entire HR is moving online
Posted: Mon Feb 17, 2025 8:16 am
Consistency Good employer branding communicates the same way across all channels. It says the same thing about itself on a career website, Facebook, Instagram, LinkedIn and offline materials, with the same tone. A company that tries to appear as a serious traditional employer at a trade fair and posts cool videos from wild parties on Facebook risks turning off some quality candidates before they even sit down to write a cover letter.
Content Photos. Videos. Texts… diversity benefits a career website. As do other online tools that create employer branding. Blogs. Facebook posts. Instagram stories. The more a candidate learns from an official overseas chinese in australia data source, the less likely they are to look elsewhere. A career website is an ideal place for employee stories, interesting descriptions of the company, its atmosphere, and key job positions. You can start with a smaller website and gradually add new content to it.
“We created the new career website in collaboration with AITOM two years ago and it was a good step,” says Zuzana Pavlasová from Heineken. “They are created agilely, step by step, and we are constantly updating them. They are attractive and at the same time the easiest step we can take towards the applicant. They help us set the right expectations. To communicate why it makes sense to work for us and what people can expect from us.”
Heineken's career website is built for a new generation that doesn't want long texts. Interactive, fresh, filled with photos and video.
Content Photos. Videos. Texts… diversity benefits a career website. As do other online tools that create employer branding. Blogs. Facebook posts. Instagram stories. The more a candidate learns from an official overseas chinese in australia data source, the less likely they are to look elsewhere. A career website is an ideal place for employee stories, interesting descriptions of the company, its atmosphere, and key job positions. You can start with a smaller website and gradually add new content to it.
“We created the new career website in collaboration with AITOM two years ago and it was a good step,” says Zuzana Pavlasová from Heineken. “They are created agilely, step by step, and we are constantly updating them. They are attractive and at the same time the easiest step we can take towards the applicant. They help us set the right expectations. To communicate why it makes sense to work for us and what people can expect from us.”
Heineken's career website is built for a new generation that doesn't want long texts. Interactive, fresh, filled with photos and video.