Marketing during war
Posted: Mon Feb 17, 2025 6:14 am
Now that we’re talking about wartime marketing, I want to emphasize that everything we’ve covered before works at any time. Of course, in times of crisis, major upheaval, or any kind of societal change, especially given current events like the war of 2014 and the full-scale invasion of 2022, everything needs to be taken into account.
The first and most basic rule, perhaps the only truth in adapting marketing to current circumstances, is to carefully consider the context .
When communicating with customers, it’s important bolivia telegram data to have a clear understanding of what’s happening around you: in society at large, in your city, and among the communities you serve. Taking into account the current context should be at the heart of all your communications.
Let's consider what steps can be taken to adapt your marketing strategy in times of crisis.
Marketing during war
At that time, when the full-scale invasion began, there was a general silence in society and advertising was turned off. At such a moment, we remembered an important rule - to continue communicating, to be visible to our target audience. We knew the channels where our customers were and what forms of communication they needed, even if we did not have a large budget.
The first and most basic rule, perhaps the only truth in adapting marketing to current circumstances, is to carefully consider the context .
When communicating with customers, it’s important bolivia telegram data to have a clear understanding of what’s happening around you: in society at large, in your city, and among the communities you serve. Taking into account the current context should be at the heart of all your communications.
Let's consider what steps can be taken to adapt your marketing strategy in times of crisis.
Marketing during war
At that time, when the full-scale invasion began, there was a general silence in society and advertising was turned off. At such a moment, we remembered an important rule - to continue communicating, to be visible to our target audience. We knew the channels where our customers were and what forms of communication they needed, even if we did not have a large budget.