Lay down some straw and prepare an anti-crisis folder
Posted: Sun Feb 16, 2025 10:13 am
Legally executed documents on the management of social networks will save the press service a lot of nerve cells. If a crisis can be prevented, it is better to do so. And an anti-crisis folder will save time in the event of negativity. The folder should contain prepared comments for the media for each case from the first point, as well as communication channels and a sequence of actions in the event of risks developing.
3. Know the regulations
The regulations are part of the anti-crisis folder, which describes how the press service should act in a crisis situation, what to do first and what second. The regulations indicate the persons responsible for working through the crisis at each stage.
4. Conduct risk monitoring
This recommendation is easier to implement if you do a reputation audit in SKAN and set up alerts from SKAN with risky mentions. A reputation audit will help you understand how the company is seen today chile mobile database and where it is worth "tweaking" the image. Alerts by keywords will allow you to quickly respond to negativity if an information leak or a situation from the risk list occurs.
5. Take responsibility and speak honestly.
If a negative scenario develops and minor reputational losses turn into a full-fledged information crisis, you can’t bury your head in the sand. You need to thoughtfully and openly explain the company’s position to the press. It would be right to offer a solution to the conflict, compensation, etc. In the case of crises, it is better to think over the answer a hundred times and only then publish it.
6. Monitoring and monitoring again
Working through a crisis without subsequent monitoring is a blind game. It is imperative to order a reputation analysis after the conflict, monitor the company's mentions, and assess the nature of the mentions. If things go well, the information wave will be short-lived.
Completely ignoring the risk to the company can lead not only to financial losses, but also to a long-term crisis.
3. Know the regulations
The regulations are part of the anti-crisis folder, which describes how the press service should act in a crisis situation, what to do first and what second. The regulations indicate the persons responsible for working through the crisis at each stage.
4. Conduct risk monitoring
This recommendation is easier to implement if you do a reputation audit in SKAN and set up alerts from SKAN with risky mentions. A reputation audit will help you understand how the company is seen today chile mobile database and where it is worth "tweaking" the image. Alerts by keywords will allow you to quickly respond to negativity if an information leak or a situation from the risk list occurs.
5. Take responsibility and speak honestly.
If a negative scenario develops and minor reputational losses turn into a full-fledged information crisis, you can’t bury your head in the sand. You need to thoughtfully and openly explain the company’s position to the press. It would be right to offer a solution to the conflict, compensation, etc. In the case of crises, it is better to think over the answer a hundred times and only then publish it.
6. Monitoring and monitoring again
Working through a crisis without subsequent monitoring is a blind game. It is imperative to order a reputation analysis after the conflict, monitor the company's mentions, and assess the nature of the mentions. If things go well, the information wave will be short-lived.
Completely ignoring the risk to the company can lead not only to financial losses, but also to a long-term crisis.