This is extremely interesting for further analysis.

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The reasons for this decline are difficult to pinpoint; it could be due to events or inaccuracies in data collection, although we analyzed Google Ads data. However, it is interesting to note that the topic “news today” consistently shows that over 75% of users are searching for information in Ukrainian. This confirms our hypothesis that Ukrainian-language queries have already become more popular than Russian-language queries in information topics.

Our observations based on the analysis of the same tunisia telegram data sample of 100 million clicks confirm that more than half of users already use the Ukrainian language when searching for information. If we look specifically at the topic of news, we see that this percentage exceeds even three quarters, indicating a significant demand for Ukrainian-language content in this area.


Comparison with Google Ads statistics

We are currently observing that over 80% of users searching for news use the Ukrainian language.

To see how much we can trust our forecasts and trend analysis, we compared our data with an interesting study recently conducted by Promodo.ua.

Promodo.ua conducted a more historical analysis

You can download a report at the link where Promodo.ua conducted a more historical analysis, covering the period from 2001 to 2003. They compared different segments, such as commercial requests, household appliances, sporting goods, etc. This allows us to consider not only general but also thematic dynamics, which is a very interesting aspect.

It is significant that our data almost coincides with the data presented in the Promodo.ua study, with a deviation of plus or minus 5%.