Key trends in web analytics that impact PPC
Posted: Sun Feb 16, 2025 8:04 am
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Working with raw data
The next trend in analytics is working with raw data . australia telegram data You might have seen something like this very often. This is the general scheme of end-to-end analytics.
But there is a slightly different scheme, very similar, which is often forgotten.
Key trends in web analytics that impact PPC
Instead of standard business analytics and data visualization systems, advertising and analytics systems have appeared.
The essence of this is that we do not forget about the first trend: we collect all the data in one place. We collect data from advertising cabinets, Google Analytics, CRM systems. There we do some work with the raw data and as a result we transfer this data back or directly to the advertising systems. It can be Google Ads, Facebook or we can transfer it to Google Analytics and then use it again.
Working with raw data
And, by the way, just to give you an idea of how far Google is going with this, one of the relatively recent updates is the ability to transfer data directly from BigQuery to Google. Previously, this could also be done through certain connectors, for example, through the same Zapier, but now there is a native connector that allows you to pull information about conversions and audiences from BigQuery to Google.
So you see Google moving in this direction. And I emphasize again that working with raw data is not only a web analytics trend, but also a PPC trend.
The Web Analytics course will help you learn how to work with web analytics data and get the most out of it. You will be able to correctly evaluate the effectiveness of advertising campaigns and save on your budget.
Working with raw data
The next trend in analytics is working with raw data . australia telegram data You might have seen something like this very often. This is the general scheme of end-to-end analytics.
But there is a slightly different scheme, very similar, which is often forgotten.
Key trends in web analytics that impact PPC
Instead of standard business analytics and data visualization systems, advertising and analytics systems have appeared.
The essence of this is that we do not forget about the first trend: we collect all the data in one place. We collect data from advertising cabinets, Google Analytics, CRM systems. There we do some work with the raw data and as a result we transfer this data back or directly to the advertising systems. It can be Google Ads, Facebook or we can transfer it to Google Analytics and then use it again.
Working with raw data
And, by the way, just to give you an idea of how far Google is going with this, one of the relatively recent updates is the ability to transfer data directly from BigQuery to Google. Previously, this could also be done through certain connectors, for example, through the same Zapier, but now there is a native connector that allows you to pull information about conversions and audiences from BigQuery to Google.
So you see Google moving in this direction. And I emphasize again that working with raw data is not only a web analytics trend, but also a PPC trend.