New generation web analytics: heatmaps and clickmaps Smartlook tool
Posted: Sun Feb 16, 2025 4:01 am
I recommend filling in UTM parameters for each advertising campaign in each system. Thanks to them, you will be able to distinguish which campaign a specific visit came from, whether it converted through this channel, how long it stayed on the website or e-shop, and what the bounce rate was. Alternatively, you will be able to evaluate the flow of how users from specific advertising channels move around the website.
The accuracy of UTM parameters in each advertising system you use is necessary for proper campaign optimization.
This is what the final link that I will place in the advertising system for the advertisement itself may look like , as an example I chose a Facebook advertisement.
You can view data collected using UTM parameters in Google Analytics in the menu under the "Acquisition" column.
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Web analytics is taking things to a new level with the senegal phone number list Czech tool Smartlook . It's the perfect tool for tracking interest in the content of every page of your website. Heatmaps and clickmaps are a great complement to tools like Google Analytics and help you find your visitors' favorite places.
Smartlook is a great tool for visualizing data that Google Analytics is unable to collect. These are primarily heatmaps or clickmaps.
Web analytics is advancing by leaps and bounds, Smartlook makes it easier for you to visualize analytical data
Smartlook can also analyze behavior flow or funnels
Web analytics with Contentsquare
Another relatively affordable and very useful web analytics tool is Contentsquare, formerly known as ClickTale . Contentsquare is an analytics application that allows you to record and track website user behavior. With Contentsquare, you can test and evaluate the usability of your website.
The accuracy of UTM parameters in each advertising system you use is necessary for proper campaign optimization.
This is what the final link that I will place in the advertising system for the advertisement itself may look like , as an example I chose a Facebook advertisement.
You can view data collected using UTM parameters in Google Analytics in the menu under the "Acquisition" column.
FREE ebook TIP: Be SUCCESSFUL on social media with 21 most TRENDY topics for CREATING videos and posts on Instagram, TikTok, YouTube, Threads, LinkedIn, X and Facebook (PDF)
Web analytics is taking things to a new level with the senegal phone number list Czech tool Smartlook . It's the perfect tool for tracking interest in the content of every page of your website. Heatmaps and clickmaps are a great complement to tools like Google Analytics and help you find your visitors' favorite places.
Smartlook is a great tool for visualizing data that Google Analytics is unable to collect. These are primarily heatmaps or clickmaps.
Web analytics is advancing by leaps and bounds, Smartlook makes it easier for you to visualize analytical data
Smartlook can also analyze behavior flow or funnels
Web analytics with Contentsquare
Another relatively affordable and very useful web analytics tool is Contentsquare, formerly known as ClickTale . Contentsquare is an analytics application that allows you to record and track website user behavior. With Contentsquare, you can test and evaluate the usability of your website.