What's new with Domain Authority 2.0?
Posted: Thu Feb 13, 2025 10:42 am
For search, we can think about the maturity model in two ways.
One is the actual technical implementation of search best practices — is the client doing exceptional, advanced SEO, just the basics, nothing at all, or even the opposite? This can help you figure out what types of projects make the most sense to activate.
Moz users: -7.4%
Link Network: -79%
So if it's not a ranking factor, if Google doesn't use it, cameroon number data what does domain authority actually do? It does one thing very, very well. It predicts rankings . That's what it was designed to do. That's what it was designed to do, and it does that very well. And because of that, we can use it in a lot of different ways for SEO. So domain authority has been around for about 8 years, since 2010, and since then it's become a very popular metric, used and misused in a lot of different ways.
So what’s new about the new Domain Authority that makes it so big and underused and gives it so much utility? Before I get into it, a big shout out to the two guys who helped develop it — Russ Jones and Neil Martinsen-Burrell — and the many other smart people at Moz. Some of our search scientists did a great job updating this metric for 2019.
One is the actual technical implementation of search best practices — is the client doing exceptional, advanced SEO, just the basics, nothing at all, or even the opposite? This can help you figure out what types of projects make the most sense to activate.
Moz users: -7.4%
Link Network: -79%
So if it's not a ranking factor, if Google doesn't use it, cameroon number data what does domain authority actually do? It does one thing very, very well. It predicts rankings . That's what it was designed to do. That's what it was designed to do, and it does that very well. And because of that, we can use it in a lot of different ways for SEO. So domain authority has been around for about 8 years, since 2010, and since then it's become a very popular metric, used and misused in a lot of different ways.
So what’s new about the new Domain Authority that makes it so big and underused and gives it so much utility? Before I get into it, a big shout out to the two guys who helped develop it — Russ Jones and Neil Martinsen-Burrell — and the many other smart people at Moz. Some of our search scientists did a great job updating this metric for 2019.