Standardizing data across hundreds or thousands of locations
Posted: Thu Feb 13, 2025 9:13 am
An enterprise local SEO checklist that helps you strategize for existing campaigns, or prepare your agency to pursue relationships with big-dream clients.
State-to-Enterprise Wireframe for Initial Hyperlocal Marketing Research
What you read is not for businesses.
When a brand is small, such as a one-location, family-owned retail store, it’s likely that one person at the company can manage the business’s local SEO with some free education and a few helpful tools . Larger, multi-location brands are different, simply because of the organizational complexities. Before they get down to the hard stuff about belgium number data citations, businesses need to address:
Franchise relationships that can muddy who controls which data and assets.
Designating staff to actually manage data and execute initiatives, and building bridges between teams that must work in concert to meet goals.
Measuring everything from listing management to site architecture to content development
Dealing with a hierarchy of bad data reports from retail location level to corporate
I’m barely scratching the surface here. In short, the scale of the organization and the scope of a multi-location brand can turn a task that might be a chore for a mom-and-pop into a larger, company-wide challenge. And I think it adds to the challenge when published advice for SMBs isn’t labeled as such. Over the years, three common points I’ve encountered that have been questionable or have no applicability to businesses include:
State-to-Enterprise Wireframe for Initial Hyperlocal Marketing Research
What you read is not for businesses.
When a brand is small, such as a one-location, family-owned retail store, it’s likely that one person at the company can manage the business’s local SEO with some free education and a few helpful tools . Larger, multi-location brands are different, simply because of the organizational complexities. Before they get down to the hard stuff about belgium number data citations, businesses need to address:
Franchise relationships that can muddy who controls which data and assets.
Designating staff to actually manage data and execute initiatives, and building bridges between teams that must work in concert to meet goals.
Measuring everything from listing management to site architecture to content development
Dealing with a hierarchy of bad data reports from retail location level to corporate
I’m barely scratching the surface here. In short, the scale of the organization and the scope of a multi-location brand can turn a task that might be a chore for a mom-and-pop into a larger, company-wide challenge. And I think it adds to the challenge when published advice for SMBs isn’t labeled as such. Over the years, three common points I’ve encountered that have been questionable or have no applicability to businesses include: