Following on social media

[kexej28769@nongnue]

Telling someone they should use an email list is like telling someone to go to the gym: They agree that it's useful and they should do it, but often they don't do anything about it. Then there are those who build an email list because they understand its power, but then never do anything useful with it.

This results in email lists being hit or miss as to whether they actually add any value to the final valuation of your business.

If you can prove that the email list is adding value to your business, your email list can improve your overall multiple. If you use a good email automation setup to market to your traffic and azerbaijan number data email the list with new offers and high-quality content pieces, your email list has real value associated with it, which will reflect in your final valuation.


Social media has become more and more important over time, but it can also be an incredibly fickle beast.

It’s best to treat your social media following as a “soft” email list. Your social media reach will be smaller than your email list, especially as organic social reach continues to decline on major social platforms like Facebook. Plus, you don’t own the platform you’re following on, meaning it can be taken away from you at any time for reasons beyond your control.

Plus, it's very easy to get fake followers and likes.