Why is it necessary to label advertising?
Posted: Thu Feb 13, 2025 6:42 am
Both entrepreneurs and ordinary users have become accustomed to the labeling of advertisements on the Internet. Two years have passed since the law was adopted, and today we can examine in detail and clearly the process of placing advertisements and the definition of advertisements within the framework of the new law.
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In this article, we analyze the nuances and rules of labeling, and provide hong kong phone number list examples. We suggest understanding how the participants in the advertising chain interact and what fines are established for non-compliance with the rules and lack of labeling.
What is marking?
The law on advertising labeling adopted on September 1, 2022, introduced new rules for publishing online advertising. According to it, all advertising must be designated in a special way, that is, labeled. Such an ad has the mark "advertisement" and indications of an individual (self-employed, individual entrepreneur) or legal entity (for example, name, TIN, OGRN, address), token. It is important - specifically "advertisement", not "sponsorship" and similar synonyms.
A token is a special advertising identifier in the form of an alphanumeric code that is used to mark an advertisement - an “advertising creative”.
The following are specified: Advertising, legal entity, TIN, token in erid format
The corporate messenger Compass is suitable for both small businesses (even if you have 5 people in the team) and large companies with tens of thousands of employees. Full functionality is available on all tariffs. Evaluate the effectiveness of the application for free for 30 days.
You need to get an identifier from the advertising data operator (ADO). When the advertising campaign ends, you should also submit reports through the ADO. It enters data into the Unified Register of Internet Advertising - ERIR. We will talk about each side of the Internet advertising market in detail below.
The law concerns everyone who is involved in the production, placement, and publication of advertising. That is, advertisers, bloggers, agencies, and site owners.
Corporate messenger on your server in 10 minutes
Corporate messenger on your server in 10 minutes
We will provide a free period. We will help to set up Compass on your servers or in the cloud. We will simplify the move and adaptation of the team.
You are reading the magazine Compass - a messenger for effective and safe teamwork.
Learn more about Compass
In this article, we analyze the nuances and rules of labeling, and provide hong kong phone number list examples. We suggest understanding how the participants in the advertising chain interact and what fines are established for non-compliance with the rules and lack of labeling.
What is marking?
The law on advertising labeling adopted on September 1, 2022, introduced new rules for publishing online advertising. According to it, all advertising must be designated in a special way, that is, labeled. Such an ad has the mark "advertisement" and indications of an individual (self-employed, individual entrepreneur) or legal entity (for example, name, TIN, OGRN, address), token. It is important - specifically "advertisement", not "sponsorship" and similar synonyms.
A token is a special advertising identifier in the form of an alphanumeric code that is used to mark an advertisement - an “advertising creative”.
The following are specified: Advertising, legal entity, TIN, token in erid format
The corporate messenger Compass is suitable for both small businesses (even if you have 5 people in the team) and large companies with tens of thousands of employees. Full functionality is available on all tariffs. Evaluate the effectiveness of the application for free for 30 days.
You need to get an identifier from the advertising data operator (ADO). When the advertising campaign ends, you should also submit reports through the ADO. It enters data into the Unified Register of Internet Advertising - ERIR. We will talk about each side of the Internet advertising market in detail below.
The law concerns everyone who is involved in the production, placement, and publication of advertising. That is, advertisers, bloggers, agencies, and site owners.
Corporate messenger on your server in 10 minutes
Corporate messenger on your server in 10 minutes
We will provide a free period. We will help to set up Compass on your servers or in the cloud. We will simplify the move and adaptation of the team.