What is today's customer like?
Posted: Mon Dec 23, 2024 4:49 am
Customers are changing and businesses of all sizes need to adapt. For today's customer, and for the customer of the future, spatial, temporal, and social barriers no longer exist.
Innovation and competitiveness
Tags: client , digitalization , digital marketing
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client.jpg
Today's customer demands a clear, fast, ubiquitous, effective, personalized, consistent, transparent, reliable, secure and reciprocal approach, where they feel heard and understood.
The product alone no longer sells, and today sales are closely linked to customer experience. Customers want to use technology to make their lives easier, with services specifically tailored to their tastes and needs, in a fast, reliable, safe and efficient way.
The shopping experience is no longer linear in a single channel, but rather mexico email in the same purchasing process it goes through different channels. You want to feel that there is someone on the other end listening.
You want to express what you like and what you don't, engage in dialogue with the brand or business, at a time when trust is key.
It is this new customer who is shaping the concept of digitalisation and who is driving the urgency for companies to adapt in order to be able to meet their demands.
Among these companies, we must pay special attention to SMEs.
For more information on the report on the digitalisation of SMEs, please visit the Empresa Digital website .
Innovation and competitiveness
Tags: client , digitalization , digital marketing
Image
client.jpg
Today's customer demands a clear, fast, ubiquitous, effective, personalized, consistent, transparent, reliable, secure and reciprocal approach, where they feel heard and understood.
The product alone no longer sells, and today sales are closely linked to customer experience. Customers want to use technology to make their lives easier, with services specifically tailored to their tastes and needs, in a fast, reliable, safe and efficient way.
The shopping experience is no longer linear in a single channel, but rather mexico email in the same purchasing process it goes through different channels. You want to feel that there is someone on the other end listening.
You want to express what you like and what you don't, engage in dialogue with the brand or business, at a time when trust is key.
It is this new customer who is shaping the concept of digitalisation and who is driving the urgency for companies to adapt in order to be able to meet their demands.
Among these companies, we must pay special attention to SMEs.
For more information on the report on the digitalisation of SMEs, please visit the Empresa Digital website .