What lead generation channels should you use now?
Posted: Wed Feb 12, 2025 9:11 am
The answer is simple - all of them. They all work as before. But in the conditions of modern "wild" competition they require more analysis and improvement.
It is necessary to take into account all the wishes of the audience and create the most comfortable conditions for them. Chatbots, social networks, questionnaires - this is what will help to collect the necessary information. Then you should choose those channels that will interact with leads as much as possible.
The path to information should be as short and Uruguay cell phone number list fast as possible. Users should spend a minimum amount of time to get something necessary and important.
End-to-end analytics
Today, in order to set up effective lead generation, it is imperative to study end-to-end analytics. With its help, you can determine at what point the client "broke down."
For example, a lead clicks on a link on a third-party resource, then they start seeing ads on a social network, but they ignore them and are no longer interested in the product. After some time, the same lead sees a banner on another source, clicks on it, goes to the site and immediately places an order. If the analytics are set up incorrectly, there will be a false impression that the banner led the client to the purchase. But in reality, it was that very first affiliate link . And it is very important to determine and understand this correctly!
It is necessary to take into account all the wishes of the audience and create the most comfortable conditions for them. Chatbots, social networks, questionnaires - this is what will help to collect the necessary information. Then you should choose those channels that will interact with leads as much as possible.
The path to information should be as short and Uruguay cell phone number list fast as possible. Users should spend a minimum amount of time to get something necessary and important.
End-to-end analytics
Today, in order to set up effective lead generation, it is imperative to study end-to-end analytics. With its help, you can determine at what point the client "broke down."
For example, a lead clicks on a link on a third-party resource, then they start seeing ads on a social network, but they ignore them and are no longer interested in the product. After some time, the same lead sees a banner on another source, clicks on it, goes to the site and immediately places an order. If the analytics are set up incorrectly, there will be a false impression that the banner led the client to the purchase. But in reality, it was that very first affiliate link . And it is very important to determine and understand this correctly!