We could use any number of calls to action
Posted: Wed Feb 12, 2025 6:34 am
That's pretty compelling, right? If you buy a lot of sports equipment, you want to protect your bank account. Great headlines often ask questions that the marketer already knows the answer to. They set up the rest of the email Popup for success.
But that's not enough. We need visuals to drive the headline home.
Visual content
Visual content can make or break your email Popup . You don’t have to include an image, but we highly recommend it. We are naturally drawn to photos, illustrations, and other graphics. In fact, using artificial intelligence to retouch photos can significantly enhance your visuals and grab the attention of your visitors.
To spice up our email Popup , we'll add an image that relates to the headline. In other words, we'll mirror the headline so the reader knows it's a match.
Visual content
See what we mean? We have clean, sharp photos of all different types of sports equipment. You can use your own images or search for photos – whatever suits you.
Value proposition
The headline and image are great, but we're not done yet. Now, we need to send home the value proposition.
We've only outlined the lead magnet we have prepared for our fictional audience: A way to save money on sports equipment. With the body content or subheadline, we need to specify exactly what people who sign up will receive.
If you're vague, your audience won't know exactly what you're offering. And because of that confusion, they'll ignore the offer.
Here's what we came up with:
Value proposition
In this case, I gave readers two reasons to sign up. First, they get my main magnet—a price guide to help them make sure they don’t overspend when they find an item at a lower price—and weekly coupons. Compelling, right?
Call to action
We're almost done, but we haven't written a call to action. The call to action phrase will determine whether your audience doctor database will fill in this field with their email addresses. This is important.
The possibilities are endless. And later we'll show you how to A/B test your CTAs to find the best wording for your audience.
But for now, let's take one of our favorites:
Call to action
We like this type of call-to-action phrase because it’s written in the customer’s voice and reiterates the lead magnet. Plus, it’s energetic and punchy.
Don’t use something generic like “Subscribe” – or worse, “Submit.” Get creative with your calls to action.
But that's not enough. We need visuals to drive the headline home.
Visual content
Visual content can make or break your email Popup . You don’t have to include an image, but we highly recommend it. We are naturally drawn to photos, illustrations, and other graphics. In fact, using artificial intelligence to retouch photos can significantly enhance your visuals and grab the attention of your visitors.
To spice up our email Popup , we'll add an image that relates to the headline. In other words, we'll mirror the headline so the reader knows it's a match.
Visual content
See what we mean? We have clean, sharp photos of all different types of sports equipment. You can use your own images or search for photos – whatever suits you.
Value proposition
The headline and image are great, but we're not done yet. Now, we need to send home the value proposition.
We've only outlined the lead magnet we have prepared for our fictional audience: A way to save money on sports equipment. With the body content or subheadline, we need to specify exactly what people who sign up will receive.
If you're vague, your audience won't know exactly what you're offering. And because of that confusion, they'll ignore the offer.
Here's what we came up with:
Value proposition
In this case, I gave readers two reasons to sign up. First, they get my main magnet—a price guide to help them make sure they don’t overspend when they find an item at a lower price—and weekly coupons. Compelling, right?
Call to action
We're almost done, but we haven't written a call to action. The call to action phrase will determine whether your audience doctor database will fill in this field with their email addresses. This is important.
The possibilities are endless. And later we'll show you how to A/B test your CTAs to find the best wording for your audience.
But for now, let's take one of our favorites:
Call to action
We like this type of call-to-action phrase because it’s written in the customer’s voice and reiterates the lead magnet. Plus, it’s energetic and punchy.
Don’t use something generic like “Subscribe” – or worse, “Submit.” Get creative with your calls to action.