Website Trends
Posted: Wed Feb 12, 2025 6:02 am
It is your flagship: the website. Presentation and usability are particularly important. For example, when it comes to mobile optimization. Mobile optimization? Nothing new in itself. In 2021, however, Google is taking action and downgrading pages that do not use it. Mobile optimization is mandatory. It is becoming increasingly worthwhile for B2Bs to rely on new forms of communication such as chatbots. They save resources and can, for example, answer users' questions quickly and directly. And digital presence in all areas remains an important factor. For example, you can score points with new and existing customers by making online appointments.
2 search trends
In the search area, you should take a closer look bosnia and herzegovina phone number list at Google. There are a few updates planned for 2021. For example, the Core Web Vitals. This update focuses on ranking factors that make the user-friendliness of a website not only comparable, but above all measurable. Your website should play along. The second major topic is visibility. With featured snippets and Google for Jobs, Google is focusing heavily on increasing the visibility of relevant content (even before the search results) and making job advertisements more visible.
Artificial intelligence is becoming increasingly established - also in the search sector. It is worth trying out the so-called Smart Ads. The algorithm takes care of controlling the ads independently: This frees up resources and relieves the burden on marketers. Thanks to artificial intelligence, the smart ads perform just as well as human-controlled ads.
2 search trends
In the search area, you should take a closer look bosnia and herzegovina phone number list at Google. There are a few updates planned for 2021. For example, the Core Web Vitals. This update focuses on ranking factors that make the user-friendliness of a website not only comparable, but above all measurable. Your website should play along. The second major topic is visibility. With featured snippets and Google for Jobs, Google is focusing heavily on increasing the visibility of relevant content (even before the search results) and making job advertisements more visible.
Artificial intelligence is becoming increasingly established - also in the search sector. It is worth trying out the so-called Smart Ads. The algorithm takes care of controlling the ads independently: This frees up resources and relieves the burden on marketers. Thanks to artificial intelligence, the smart ads perform just as well as human-controlled ads.