Trust as a basis for business relationships
Posted: Wed Feb 12, 2025 5:59 am
Social selling raises the demands of the people business to the digital level.
Jens Stolze, creative360
Of course, content marketing and one or more websites are still needed. But the way in which the dialogue is conducted is changing with the method of social selling: social media is becoming increasingly important for B2B sales.
The main goal of social selling is for sales to actively support customers and/or prospective customers in their purchasing process – digitally and with the necessary information and content.
Our new B2B trend paper. Download the white paper now
There are five conceivable approaches to social selling in B2B companies that can improve sales and increase revenue:
Maintaining existing customers and identifying new needs.
Expanding contacts and increasing customer penetration.
Identification of potential new customers and generation of leads.
Introduction of new products and promotion in the respective target markets.
Presentation as a technical expert and support with practical questions.
Social selling also increases customers' expectations of brands being more authentic denmark phone number list and credible. According to a study by LinkedIn, 42% of buyers consider trust to be more important than price (source: Sales Management). The social selling method thus builds a bridge to the demands of trust marketing . Social selling is therefore digital networking as added value that builds trust and sells effectively.
Conclusion
Social selling is not new. The increased importance of content marketing in general and the current challenges in particular make the method of social selling even more important in B2B sales. As with all online marketing options, it is crucial to examine what potential social selling has for your own company. And to adapt your B2B online marketing strategy sensibly. Because then a trend can become an opportunity.
Jens Stolze, creative360
Of course, content marketing and one or more websites are still needed. But the way in which the dialogue is conducted is changing with the method of social selling: social media is becoming increasingly important for B2B sales.
The main goal of social selling is for sales to actively support customers and/or prospective customers in their purchasing process – digitally and with the necessary information and content.
Our new B2B trend paper. Download the white paper now
There are five conceivable approaches to social selling in B2B companies that can improve sales and increase revenue:
Maintaining existing customers and identifying new needs.
Expanding contacts and increasing customer penetration.
Identification of potential new customers and generation of leads.
Introduction of new products and promotion in the respective target markets.
Presentation as a technical expert and support with practical questions.
Social selling also increases customers' expectations of brands being more authentic denmark phone number list and credible. According to a study by LinkedIn, 42% of buyers consider trust to be more important than price (source: Sales Management). The social selling method thus builds a bridge to the demands of trust marketing . Social selling is therefore digital networking as added value that builds trust and sells effectively.
Conclusion
Social selling is not new. The increased importance of content marketing in general and the current challenges in particular make the method of social selling even more important in B2B sales. As with all online marketing options, it is crucial to examine what potential social selling has for your own company. And to adapt your B2B online marketing strategy sensibly. Because then a trend can become an opportunity.