The B2B company shows social responsibility. This can be used well for PR measures.
The risk of suffering damage to your image due to discrimination is reduced.
Search engine optimization and usability of the website are positively influenced.
The target group grows and more users are reached.
The B2B company strengthens the participation of employees with disabilities.
How B2B companies break down barriers
In general, it is advisable to take accessibility into georgia phone number list account when relaunching. Accessibility is most cost-effective when it is integrated from the start. With the help of various testing tools, B2B companies can have their current status regarding accessibility on their website assessed. W3C test scores are awarded by experienced testers who examine a website holistically and divide it into different levels of accessibility from A (low accessibility) to AAA (high accessibility).
Based on these test results, a specification sheet with all deficiencies is created, which helps with the planning and implementation of an accessible website.
Once B2B companies have implemented all of the identified measures, the accessibility achieved can be checked again. The BIK BITV test is suitable for this . If all of the tested pages are rated as "compliant", the "BIK BITV-compliant" test mark can be integrated into the website and documented externally.
Conclusion
If B2B websites are designed to be barrier-free, usability and search engine rankings are improved. In addition, disabled users or users with mobile devices can find their way around the website more easily. Web accessibility benefits everyone. In addition, trust in the B2B brand is strengthened and the user experience is improved.