Recognize crises in a timely manner
Posted: Wed Feb 12, 2025 5:53 am
Early warning systems are essential in order to be able to react quickly. This includes social media monitoring to prevent shitstorms, monitoring growth forecasts and market developments or setting up a crisis team that keeps an eye on short and medium-term company planning and identifies actual-target deviations. Soft information such as rumors, laws and innovations should be brought together in a central location, checked regularly and reported to the crisis team.
Communicate in the right order
Nothing is worse than stakeholders feeling ignored in a guatemala phone number list crisis. In order to influence public opinion in an appropriate way, the following order in the flow of information is usually recommended in practice:
crisis team, board of directors and management
Employees
The most important customers
partners, suppliers and service providers
Placing the information online on the company website
Press release to journalist contacts by PR agency
Publish information via social media channels
The crisis team and management determine the measures. They then inform the employees about them. The further order of action is determined by which stakeholders are affected. Depending on the situation, deviations from the order make sense. Are suppliers the main victims of the crisis? In this case, they move up in the information order. Is it limited to social media? In this case, the PR team must take action promptly.
Communicate in the right order
Nothing is worse than stakeholders feeling ignored in a guatemala phone number list crisis. In order to influence public opinion in an appropriate way, the following order in the flow of information is usually recommended in practice:
crisis team, board of directors and management
Employees
The most important customers
partners, suppliers and service providers
Placing the information online on the company website
Press release to journalist contacts by PR agency
Publish information via social media channels
The crisis team and management determine the measures. They then inform the employees about them. The further order of action is determined by which stakeholders are affected. Depending on the situation, deviations from the order make sense. Are suppliers the main victims of the crisis? In this case, they move up in the information order. Is it limited to social media? In this case, the PR team must take action promptly.