In practice, these are companies focused

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Very common in the world of startups, the name represents the junction between “marketing” and “technology”. The main objective of these solutions is to make the work of professionals in the field simpler and more precise through technology. In fact, some common terms in the daily lives of those who work in the segment, such as marketing automation, refer to the work of martechs.

Despite increasing competition and closer contact with demanding croatia whatsapp data consumers, technology helps to overcome all these obstacles. With a better foundation, for example, it is possible to make more efficient decisions. Everything related to planning, executing and monitoring marketing actions, as well as data collection and analysis and improving internal processes, can be done using martech.

on optimizing all of these tasks, which results in a series of benefits, from waste reduction to customer loyalty. It may seem like an exaggeration, but martechs are essential for any marketing team. Without them, it would be much more difficult, for example, to measure the performance of a paid media campaign or the traffic of a landing page.