Ensure that the transaction is transparent and easy
Posted: Mon Dec 23, 2024 4:44 am
5.
What the customer is asking: What is the delivery cost and how much will the taxes or duties be? Are the payment options known, secure, and do they work well?
Business Objective: Eliminate customer uncertainty and risk by calculating the total cost of shipping and payment.
The well-known saying “Price is what you pay, and value is what you get” illustrates how, in addition to good visual presentation and compelling descriptions, buyers also want to know the total price they will pay, with all discounts and fees included, as early as possible in the purchasing process. This element is essential in any reliable checklist for an online store.
Essential
Clear and easy to understand returns policy.
Detailed shipping policy for international orders , canada number list specifying who is responsible for duties and taxes.
Recommended
Clear and visible shipping costs.
Function to apply discount codes and edit the cart before purchase.
Familiar and trusted payment methods like PayPal or Shop Pay .
Order status tracking option.
Rewards and discounts for future purchases visible on the order confirmation page.
For international stores, a language and currency switcher.
Example: LL Bean builds buyer trust through transparency in its transactions
LL Bean , an outdoor clothing retailer known for its generous returns policy, has gone to great lengths to satisfy and retain its customers. For a brand whose mission and values are based on loyalty and making customers happy, it’s vital that it puts all the key information about a transaction on the product pages and during the checkout process, so there are no surprises when placing an order.
An example of how LL Bean builds customer trust through transaction transparency
LL Bean builds shopper confidence by displaying costs throughout the online store.
What is LL Bean doing to show that the transaction is easy?
Clearly communicate the inclusion of taxes for international shipping.
Offer a free shipping policy and detail estimated shipping speed along with return policies.
Highlight trusted payment methods, such as PayPal, at the top of the checkout page.
Break down all discounts and fees before finalizing the order, ensuring the total cost is clear.
What the customer is asking: What is the delivery cost and how much will the taxes or duties be? Are the payment options known, secure, and do they work well?
Business Objective: Eliminate customer uncertainty and risk by calculating the total cost of shipping and payment.
The well-known saying “Price is what you pay, and value is what you get” illustrates how, in addition to good visual presentation and compelling descriptions, buyers also want to know the total price they will pay, with all discounts and fees included, as early as possible in the purchasing process. This element is essential in any reliable checklist for an online store.
Essential
Clear and easy to understand returns policy.
Detailed shipping policy for international orders , canada number list specifying who is responsible for duties and taxes.
Recommended
Clear and visible shipping costs.
Function to apply discount codes and edit the cart before purchase.
Familiar and trusted payment methods like PayPal or Shop Pay .
Order status tracking option.
Rewards and discounts for future purchases visible on the order confirmation page.
For international stores, a language and currency switcher.
Example: LL Bean builds buyer trust through transparency in its transactions
LL Bean , an outdoor clothing retailer known for its generous returns policy, has gone to great lengths to satisfy and retain its customers. For a brand whose mission and values are based on loyalty and making customers happy, it’s vital that it puts all the key information about a transaction on the product pages and during the checkout process, so there are no surprises when placing an order.
An example of how LL Bean builds customer trust through transaction transparency
LL Bean builds shopper confidence by displaying costs throughout the online store.
What is LL Bean doing to show that the transaction is easy?
Clearly communicate the inclusion of taxes for international shipping.
Offer a free shipping policy and detail estimated shipping speed along with return policies.
Highlight trusted payment methods, such as PayPal, at the top of the checkout page.
Break down all discounts and fees before finalizing the order, ensuring the total cost is clear.