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Design and layout of the point of sale

Posted: Wed Feb 12, 2025 3:54 am
by isratjahan
Digital merchandising
Have you seen videos of influencers casually using a brand's products? This is an example of digital merchandising .

When a content creator showcases a product to their audience, it can boost sales of that item immediately. This action is therefore also considered a merchandising strategy.

Trade marketing
Trade marketing is an ideal strategy brazil cell phone number list for companies that do not have their own point of sale. Its objective is to ensure a strategic position for their products in third-party stores and improve the experience of consumers who purchase them.

For example, brands whose products are prominently displayed on supermarket shelves have implemented a good trade marketing strategy. In this case, the focus is also on maintaining a good relationship with the representatives at the point of sale.

merchandising
Merchandising strategies that you can apply in your business
It's crucial that consumers feel comfortable in your store. Create a welcoming environment that invites them to explore and learn about your products.