Don’t rely 100% on email to nurture your leads – use multi-channel lead nurturing
Posted: Tue Feb 11, 2025 10:14 am
Once you’ve identified specific pain points, address them in your content. How-to articles work well for this purpose, as do listicles (articles with lists of strategies, tools, or other items).
Link to this content in your emails to potential customers. Show them that you are willing to give generously and that they can count on you to help them.
Email marketing is a great way to nurture potential customers. It’s no wonder 87% of brands say email marketing is very important to their business success .
You can directly communicate with people who can become customers.
However, this shouldn’t be your only focus when it comes to leadership development. A multi-channel approach ios database works much more effectively.
Other channels through which you can nurture your prospects include:
social networks
Blog posts
YouTube videos
podcasts
Webinars
Each of these channels gives you access to a new audience. People who never read blog posts might watch your videos instead. Those who despise social media might discover your text-based content.
The goal is to grab attention wherever you can. Nurture leads by providing insanely valuable content. Once you prove you can do it, they’ll keep coming back for more.
8. Measure your potential customers’ interest in your products
No form of lead nurturing will lead to sales if your prospects don't care about your products. That's the bottom line.
This isn't a problem that only small businesses face. Consider the failure of Google Glass. One of the world's most successful companies invested billions of dollars in a product that ultimately failed to attract buyers.
It wasn't because the company lacked an effective landing page. It was because Google Glass lacked crystal-clear functionality, didn't look appealing, and felt more like a prototype than a finished product.
If you have trouble in the product phase, you have to go back to the beginning.
You also need to consider whether you are targeting the right potential customers. In other words, are your subscribers actually members of your target audience?
Let's look at a few ways to measure potential customer interest in your products.
Link to this content in your emails to potential customers. Show them that you are willing to give generously and that they can count on you to help them.
Email marketing is a great way to nurture potential customers. It’s no wonder 87% of brands say email marketing is very important to their business success .
You can directly communicate with people who can become customers.
However, this shouldn’t be your only focus when it comes to leadership development. A multi-channel approach ios database works much more effectively.
Other channels through which you can nurture your prospects include:
social networks
Blog posts
YouTube videos
podcasts
Webinars
Each of these channels gives you access to a new audience. People who never read blog posts might watch your videos instead. Those who despise social media might discover your text-based content.
The goal is to grab attention wherever you can. Nurture leads by providing insanely valuable content. Once you prove you can do it, they’ll keep coming back for more.
8. Measure your potential customers’ interest in your products
No form of lead nurturing will lead to sales if your prospects don't care about your products. That's the bottom line.
This isn't a problem that only small businesses face. Consider the failure of Google Glass. One of the world's most successful companies invested billions of dollars in a product that ultimately failed to attract buyers.
It wasn't because the company lacked an effective landing page. It was because Google Glass lacked crystal-clear functionality, didn't look appealing, and felt more like a prototype than a finished product.
If you have trouble in the product phase, you have to go back to the beginning.
You also need to consider whether you are targeting the right potential customers. In other words, are your subscribers actually members of your target audience?
Let's look at a few ways to measure potential customer interest in your products.