By mentioning Jenny Craig or Robb Wolf, the subject line of an email can be much more powerful for potential weight loss customers. You get an immediate reaction, whether positive or negative.
If you see "industrial authority name" as a variable in the subject formula, you are looking for information about someone whose name everyone knows.
Trusted source of information
The other side of the industry authority name is a trusted source. This could be a publication like Everyday Health or an organization like TOPS.
Number
As we mentioned above in the section on monthly and annual variables, quantifying a variable can be facebook database extremely effective. Well, using the same example that was given above :
"Do you want to lose X pounds in X months?"
In this example, the quantified variable is pounds. You are setting a benchmark against which your audience can measure their progress (or future progress).
Unexpected winner
Who doesn't love cheering for the underdog? The unexpected winner is the most powerful entity in an experiment that goes against the expected results.
For example, you could compare two popular diet fads in your own experiment and then post the unexpected results. Just tease the answer in the subject line to get people to open the message.
Simple task
What if we told you that you could lose weight by sitting in your favorite chair? It's a simple task. It's easy to take a picture of it.
Simple task pattern fields tell people that they can achieve what they want without having to put in much effort.
51 Catchy Email Subject Lines Formulas and Examples
51 Catchy Email Subject Lines Formulas and Examples
Now that we’ve defined some key terms, let’s get to the heart of the article. We’ve categorized each of these catchy email subject line patterns based on the type of psychology behind them.
For each formula, we will give you three or four examples based on the weight loss theme we used above.