Step Develop a unique value
Posted: Tue Feb 11, 2025 10:03 am
“I want this” is a great search phrase to target for your SEO. But you know what the easy way is? “I want yoursite.com.” When you have people searching for your brand and your branded products or keywords that they were searching for in general and your brand as a word there, what they’re saying is, “Google, don’t just give me any results. Take me to this website.” That’s a competitive advantage, a barrier to entry that has a lot of protection for you as a business owner.
A proposition/strategy that resonates with searcher intent and create search-relevant content that people want to link to.
Okay, step two. You’ve found a business that meets these criteria or you’ve built a business or you’ve modified your business in a way that does this. Great. Now you need to design a unique value proposition and a strategy that does a few things. This is to resonate with searcher intent, meaning that you’re actually serving searchers what you want chile number data to do rather than serving searchers what they want to do but that doesn’t actually serve them. That’s because Google has gotten a lot more sophisticated about matching searcher intent with keyword phrases and ranking sites that solve the searcher’s problem.
That wasn't the case ten years ago. Ten years ago, in 2009, someone could search for "best pasta" and you could present them with a site that tried to sell them a specific type of pasta, as opposed to comparing a bunch of different brands and types and trying to truly meet the searcher's intent. That's nearly impossible today. There are a few exceptions, but those gaps are closing fast.
A proposition/strategy that resonates with searcher intent and create search-relevant content that people want to link to.
Okay, step two. You’ve found a business that meets these criteria or you’ve built a business or you’ve modified your business in a way that does this. Great. Now you need to design a unique value proposition and a strategy that does a few things. This is to resonate with searcher intent, meaning that you’re actually serving searchers what you want chile number data to do rather than serving searchers what they want to do but that doesn’t actually serve them. That’s because Google has gotten a lot more sophisticated about matching searcher intent with keyword phrases and ranking sites that solve the searcher’s problem.
That wasn't the case ten years ago. Ten years ago, in 2009, someone could search for "best pasta" and you could present them with a site that tried to sell them a specific type of pasta, as opposed to comparing a bunch of different brands and types and trying to truly meet the searcher's intent. That's nearly impossible today. There are a few exceptions, but those gaps are closing fast.