How to Build an Email List from Scratch: A Start-to-Finish Guide
Posted: Tue Feb 11, 2025 9:55 am
Building an email list from scratch is a daunting task, but it’s not impossible – business owners and marketers do it every day.
You just need a solid plan to follow, and that's what we're going to provide today. In this guide, you'll learn how to build an email list from scratch, even if you have no marketing experience.
What is an email list?
An email list is a database of email addresses that you have collected from people who have signed up for your newsletter or other email promotions. The more addresses you collect, the stronger your email list will be.
If you're just learning how to build an email list from scratch, you're probably not sure where to start. That's totally normal. When you hear about marketers who have hundreds of thousands of subscribers, the process can seem intimidating.
However, everyone starts in the same place, so there’s nothing to worry about. If you follow email marketing best practices, you’ll be on your way to a large list in no time.
What is email marketing?
Email marketing is all about engaging potential customers through promotional or educational emails. Every message you send should contain something valuable to your target audience.
When asked what they want in their inbox, 82.4% of email subscribers listed special offers or discounts. Another 53% wanted news from brands. But far from it, consumers sign up for email lists because they want to save money.
What is email marketing?
They are interested in dollar discounts, free shipping, percentage-off offers, and buy-one-get-one-free deals. However, many teacher database consumers and B2B customers are also interested in information.
Think about your potential customers who are still at the top of the sales funnel. They aren't ready to buy from you yet, so a 10 percent discount won't carry much weight.
However, if you send these people a step-by-step guide that helps them solve a problem or accomplish a goal, they may be more open to the idea of making a purchase.
This is how email marketing works: Send the right offer to the right people at the right time.
What is a lead? And how do we get leads from our website?
A lead is someone who has provided you with contact information. That's it. They provide an email address, mailing address, phone number, or other information so you can pitch them.
Lead generation — the process of converting website visitors into potential customers — starts with the website itself. People will find it through social media links, Google searches, and other means, but they aren’t yet leads. These prospects need a reason to convert.
You just need a solid plan to follow, and that's what we're going to provide today. In this guide, you'll learn how to build an email list from scratch, even if you have no marketing experience.
What is an email list?
An email list is a database of email addresses that you have collected from people who have signed up for your newsletter or other email promotions. The more addresses you collect, the stronger your email list will be.
If you're just learning how to build an email list from scratch, you're probably not sure where to start. That's totally normal. When you hear about marketers who have hundreds of thousands of subscribers, the process can seem intimidating.
However, everyone starts in the same place, so there’s nothing to worry about. If you follow email marketing best practices, you’ll be on your way to a large list in no time.
What is email marketing?
Email marketing is all about engaging potential customers through promotional or educational emails. Every message you send should contain something valuable to your target audience.
When asked what they want in their inbox, 82.4% of email subscribers listed special offers or discounts. Another 53% wanted news from brands. But far from it, consumers sign up for email lists because they want to save money.
What is email marketing?
They are interested in dollar discounts, free shipping, percentage-off offers, and buy-one-get-one-free deals. However, many teacher database consumers and B2B customers are also interested in information.
Think about your potential customers who are still at the top of the sales funnel. They aren't ready to buy from you yet, so a 10 percent discount won't carry much weight.
However, if you send these people a step-by-step guide that helps them solve a problem or accomplish a goal, they may be more open to the idea of making a purchase.
This is how email marketing works: Send the right offer to the right people at the right time.
What is a lead? And how do we get leads from our website?
A lead is someone who has provided you with contact information. That's it. They provide an email address, mailing address, phone number, or other information so you can pitch them.
Lead generation — the process of converting website visitors into potential customers — starts with the website itself. People will find it through social media links, Google searches, and other means, but they aren’t yet leads. These prospects need a reason to convert.