Client: "Why wasn't it 5000?"
Posted: Tue Feb 11, 2025 8:57 am
If this has ever happened to you before, you are not alone.
It’s easy to forget this simple step, but make sure your goals are specific and agreed upon before you start! At the beginning of the month, tell your client what your goal is (for example: “We hope to be able to get 4,000 organic visits”). That way, when you review your report, you’ll be able to objectively say whether you missed/overshot/overachieved your goals.
3. Eliminate verbiage.
Your clients are professionals in their bosnia and herzegovina number data fields, not yours, so make sure to leave the shop talk to Twitter. Before sending a report, ask yourself:
Have I explained all the potentially confusing metrics? I’ve noticed that some SEOs include a little glossary or metaphors to explain some of their charts — I love that! It really helps clarify metrics that are easy to misunderstand.
Am I using words that aren't used outside my own echo chamber? Some phrases become so common in our immediate circles that we assume everyone uses them. In many cases, we're using the word without even realizing it!
Simply put, use clear language and layman's terms in your client's SEO reports. You won't be doing anyone any favors by confusing them.
4. Visualize your data in meaningful ways.
I once heard a client describe a report as "beautiful, but useless."
Ouch.
It’s easy to forget this simple step, but make sure your goals are specific and agreed upon before you start! At the beginning of the month, tell your client what your goal is (for example: “We hope to be able to get 4,000 organic visits”). That way, when you review your report, you’ll be able to objectively say whether you missed/overshot/overachieved your goals.
3. Eliminate verbiage.
Your clients are professionals in their bosnia and herzegovina number data fields, not yours, so make sure to leave the shop talk to Twitter. Before sending a report, ask yourself:
Have I explained all the potentially confusing metrics? I’ve noticed that some SEOs include a little glossary or metaphors to explain some of their charts — I love that! It really helps clarify metrics that are easy to misunderstand.
Am I using words that aren't used outside my own echo chamber? Some phrases become so common in our immediate circles that we assume everyone uses them. In many cases, we're using the word without even realizing it!
Simply put, use clear language and layman's terms in your client's SEO reports. You won't be doing anyone any favors by confusing them.
4. Visualize your data in meaningful ways.
I once heard a client describe a report as "beautiful, but useless."
Ouch.