Be there (when they need you)
Posted: Tue Feb 11, 2025 6:19 am
And as God is my witness, your subscribers will never go hungry again!
Welcome Email - Gone with the Wind Cover
The most important moment in your email marketing strategy is when a subscriber gives you their email .
It is essential more than anything, because without their email you have no strategy.
The question is: what do you do when you subscribe?
Do you open the doors of your house or leave him waiting in the middle of the digital nowhere ?
The key is in the way you present yourself for the first time, in the way you connect.
The key is in the welcome email.
What is a welcome email?
A welcome email is the first message a person receives after leaving their email address, once they have passed the double opt-in, captcha and various confirmations.
It's the first time you're going to talk to your user; it's, as Humphrey Bogart would say in Casablanca:
“A welcome email is the beginning of a beautiful friendship.” #WordsofHumphrey
If we talk about friendship, you will know that there are three essential india phone number list elements:
To converse (this is both speaking and listening).
Keep your promises (trust).
Well, the welcome email works the same.
You have to be there at the right time, provide value, know how to listen and always deliver on what you have promised.
By the way, the double opt-in and the captcha come before the welcome email, but they are part of the subscription process, and as such, you have to take them into account.
For this reason, its power to improve user experience should not be underestimated .
Welcome Email - Gone with the Wind Cover
The most important moment in your email marketing strategy is when a subscriber gives you their email .
It is essential more than anything, because without their email you have no strategy.
The question is: what do you do when you subscribe?
Do you open the doors of your house or leave him waiting in the middle of the digital nowhere ?
The key is in the way you present yourself for the first time, in the way you connect.
The key is in the welcome email.
What is a welcome email?
A welcome email is the first message a person receives after leaving their email address, once they have passed the double opt-in, captcha and various confirmations.
It's the first time you're going to talk to your user; it's, as Humphrey Bogart would say in Casablanca:
“A welcome email is the beginning of a beautiful friendship.” #WordsofHumphrey
If we talk about friendship, you will know that there are three essential india phone number list elements:
To converse (this is both speaking and listening).
Keep your promises (trust).
Well, the welcome email works the same.
You have to be there at the right time, provide value, know how to listen and always deliver on what you have promised.
By the way, the double opt-in and the captcha come before the welcome email, but they are part of the subscription process, and as such, you have to take them into account.
For this reason, its power to improve user experience should not be underestimated .