Who will be in charge of answering?
Posted: Tue Feb 11, 2025 5:27 am
10.- Crisis plan
Although in principle in our community the users will be loyal people and followers of the brand, we can encounter a problem at any time.
Anticipating any crisis that may arise and having a clear understanding of how we will act in the event that a problem arises within the community itself will be important to reduce the negative effect it may have on the brand.
Let's imagine we create an event and tickets are sold through our brand community, but there is a technical problem.
A breakdown in the ticket sales system would provoke anger among customers.
We need to have a clear idea of how we are going to act in these france phone number list types of cases.
Do we have model responses that facilitate and expedite the resolution of the crisis?
If we have this plan developed with the different hypotheses that can cause a digital reputation crisis, it will be easier to anticipate and minimize its effects.
8 Examples of Brand Community
1.- Lego
The Danish building block company has a community of people who want to hear tips on how to improve their creativity, share their designs and achievements.
What better way to do it than within the Lego community itself?
In this community, Lego customers feel that their ideas are valued, they will share artistic concerns and creativity with many members and will also be able to express their ideas and opinions on designs.
The objective will be to encourage the creativity of the brand's users.
Although in principle in our community the users will be loyal people and followers of the brand, we can encounter a problem at any time.
Anticipating any crisis that may arise and having a clear understanding of how we will act in the event that a problem arises within the community itself will be important to reduce the negative effect it may have on the brand.
Let's imagine we create an event and tickets are sold through our brand community, but there is a technical problem.
A breakdown in the ticket sales system would provoke anger among customers.
We need to have a clear idea of how we are going to act in these france phone number list types of cases.
Do we have model responses that facilitate and expedite the resolution of the crisis?
If we have this plan developed with the different hypotheses that can cause a digital reputation crisis, it will be easier to anticipate and minimize its effects.
8 Examples of Brand Community
1.- Lego
The Danish building block company has a community of people who want to hear tips on how to improve their creativity, share their designs and achievements.
What better way to do it than within the Lego community itself?
In this community, Lego customers feel that their ideas are valued, they will share artistic concerns and creativity with many members and will also be able to express their ideas and opinions on designs.
The objective will be to encourage the creativity of the brand's users.