The subscriber's email address has been changed or lost;
targeted emails are not adapted to the client’s new gadget;
the subscription was motivated by the current bonus, the user does not want to receive further information.
A general survey and analysis of the advantages of previous letters with a large number of responses will tell you what reasons led to the leak in the target audience.
We identify the reasons for silence
This is roughly what your "excessive fuss" looks Lebanon cell phone number list like in the user's mailbox. You can't do this!
Step 2. Structuring the target audience
The click-through rate ( CTR ) in a segmented audience is twice as high as in an anarchic one, including the possibility of reactivation.
Dormant addresses are not similar to each other, therefore, you need to approach working with them individually.
So:
the dead are removed immediately;
invalid (incorrect, outdated) ones are, as far as possible, probed by other contact information (they are also called spam traps);
valid, that is, active, are tested for loss of interest in the mailing.
We have to check each one.
The results of the segmented analysis can be summarized in a table.
A large number of letters, intrusive advertising
-
- Posts: 131
- Joined: Tue Jan 07, 2025 4:22 am