Adjust positioning, develop a unique selling proposition;
Posted: Tue Feb 11, 2025 3:20 am
These values are:
Love and care for people! In treating adults, we show the same love and care as we do for children. A person who is in contact with other people all day long cannot pretend for long. It can only be sincere!
Attitude and attitudes! This is very important for us, because we ourselves receive services from other organizations and want a normal attitude. Precisely a normal, human attitude. Isn't that what we all want?
Responsibility. We must be responsible for our work and guarantee that we use all our knowledge and skills to provide quality treatment. We provide a guarantee for everything we can be responsible for.
Reliability . Our 17 years of experience in children's clinics speaks of us as reliable partners who care about the quality of their work and reputation. And we have come to adult dentistry for the long haul.
Safety. This is a priori, in medicine it cannot be jordan mobile database any other way. All requirements and rules of safety standards must be strictly observed. And we strictly observe them in everything. We use only original medicines, confirmed by certificates, disposable instruments and consumables, we sterilize air and instruments with a multi-stage cleaning program.
Honesty. We value good and trusting relationships with our patients, so we are always honest with you and select a treatment plan without unnecessary prescriptions. The calculation of the cost of treatment is transparent and you can easily check it.
WHAT DO WE WANT?
Since dentistry is new, the goal is to “rock” the clinic in a highly competitive, non-growing market and create a steadily growing flow of primary patients.
Tasks:
Increase brand awareness and trust;
Create a growing flow of primary patients from the Internet of at least 200 qualified leads per month - by January 2025;
Implement promotion tools and analytics;
Set up business processes for the marketing department.
WHAT IS THE PROBLEM?
At the stage of the clinic’s creation, the initial positioning was “Dentistry for adults and teenagers from the creators of “Bobrenok”, there was no USP for new patients from the cold market.
To attract parents of patients of "Bobrenok" (children's dentistry), we offered them free diagnostics and consultation. The expectation was that the reputation of the "Bobrenok" brand would work, and, having learned about the opening of adult dentistry, "Bobrenok" clients would start coming to us themselves. But this did not happen en masse, the conversion from mailing to registration was less than 1%.
Love and care for people! In treating adults, we show the same love and care as we do for children. A person who is in contact with other people all day long cannot pretend for long. It can only be sincere!
Attitude and attitudes! This is very important for us, because we ourselves receive services from other organizations and want a normal attitude. Precisely a normal, human attitude. Isn't that what we all want?
Responsibility. We must be responsible for our work and guarantee that we use all our knowledge and skills to provide quality treatment. We provide a guarantee for everything we can be responsible for.
Reliability . Our 17 years of experience in children's clinics speaks of us as reliable partners who care about the quality of their work and reputation. And we have come to adult dentistry for the long haul.
Safety. This is a priori, in medicine it cannot be jordan mobile database any other way. All requirements and rules of safety standards must be strictly observed. And we strictly observe them in everything. We use only original medicines, confirmed by certificates, disposable instruments and consumables, we sterilize air and instruments with a multi-stage cleaning program.
Honesty. We value good and trusting relationships with our patients, so we are always honest with you and select a treatment plan without unnecessary prescriptions. The calculation of the cost of treatment is transparent and you can easily check it.
WHAT DO WE WANT?
Since dentistry is new, the goal is to “rock” the clinic in a highly competitive, non-growing market and create a steadily growing flow of primary patients.
Tasks:
Increase brand awareness and trust;
Create a growing flow of primary patients from the Internet of at least 200 qualified leads per month - by January 2025;
Implement promotion tools and analytics;
Set up business processes for the marketing department.
WHAT IS THE PROBLEM?
At the stage of the clinic’s creation, the initial positioning was “Dentistry for adults and teenagers from the creators of “Bobrenok”, there was no USP for new patients from the cold market.
To attract parents of patients of "Bobrenok" (children's dentistry), we offered them free diagnostics and consultation. The expectation was that the reputation of the "Bobrenok" brand would work, and, having learned about the opening of adult dentistry, "Bobrenok" clients would start coming to us themselves. But this did not happen en masse, the conversion from mailing to registration was less than 1%.