What does an editorial calendar look like?

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Your editorial plan must be oriented to increase sales and online quote requests by increasing the influx of visitors interested in the topics of your sector: this means that the themes around which the blog contents are developed must be relevant to the type of solutions you offer, otherwise you risk worsening the statistics of permanence and conversion of your portal by attracting visits that cannot be channeled into your sales funnel.

Even if you have not yet published the solutions you intend to sell on your site, it is still important to create an editorial calendar for:

direct content production towards a niche audience you intend to cultivate
offer your supporters a series of well-researched contents supported by valid planning work
qualify yourself as soon as possible as a professional specialized in a specific informative style
improve the statistics of permanence, pages visited, bounce rate of your portal for ranking purposes
obtaining active contacts to channel australia whatsapp number data towards profitable calls to action
promote any pillar articles (large encyclopedic-style articles) that you want to make more visible
expand the pool of users potentially interested in your activities in view of subsequent product launches and offers
That said, a very well-made editorial calendar must be based on the following elements:

Simplicity: there is no need to fill the table with all the existing information about the article: it will find space in the specific notes of the text in question. All you need is what is needed to bring to mind at first glance the gist of what you have to write
Order: A spreadsheet-based composition will allow you to select existing article titles based on the criteria you need: month of publication, genre, keywords, resources to link, etc. This way you can quickly notice if there are missing texts to plan for your editorial needs.