It is not clear whether comprehensive content directly affects rankings
Posted: Sun Feb 09, 2025 8:08 am
Our analysis found a clear correlation between “content level” and Google’s ranking in both desktop and mobile resultsigher Clearscope content grades correlate with higher Google rankings
In fact, when looking at the top 30 results, increasing the content rank by 1 was equivalent to moving up the ranking by 1 position. This suggests there is a significant relationship between the two.
For example, take the following page from PaleoLeapom:PaleoLeap – Paleo breakfast ideas post
This page has many traditional metrics that are often georgia mobile database associated with high Google rankings. For example, the page uses the exact keyword in the title tag and H1 tag of the page. Additionally, the domain is very authoritative Ahrefs Domain Rating 73.
However, this page ranks only 9th for the keyword “Paleo weight loss breakfast”.PaleoLeap post – Google SERP
Sure enough, the content level of this page is also relatively low.Paleo breakfast ideas – Content grade
Google may have an inherent preference for content that they consider comprehensive. Or it may be that users are more satisfied with search results that give complete answers.
As this was a correlational study, the underlying reasons behind this relationship cannot be determined from our data alone.
Key Takeaway: Writing comprehensive, in-depth content can help pages rank higher in Google.
In fact, when looking at the top 30 results, increasing the content rank by 1 was equivalent to moving up the ranking by 1 position. This suggests there is a significant relationship between the two.
For example, take the following page from PaleoLeapom:PaleoLeap – Paleo breakfast ideas post
This page has many traditional metrics that are often georgia mobile database associated with high Google rankings. For example, the page uses the exact keyword in the title tag and H1 tag of the page. Additionally, the domain is very authoritative Ahrefs Domain Rating 73.
However, this page ranks only 9th for the keyword “Paleo weight loss breakfast”.PaleoLeap post – Google SERP
Sure enough, the content level of this page is also relatively low.Paleo breakfast ideas – Content grade
Google may have an inherent preference for content that they consider comprehensive. Or it may be that users are more satisfied with search results that give complete answers.
As this was a correlational study, the underlying reasons behind this relationship cannot be determined from our data alone.
Key Takeaway: Writing comprehensive, in-depth content can help pages rank higher in Google.