Another way Google used to combat link schemes was the Penguin update, which demoted the rankings of sites with questionable backlink profiles. Penguin was introduced in 2012 and was not part of Google's live algorithm, but rather a "filter" that was updated and reapplied to search results from time to time. If a site was penalized by Penguin, it was necessary to carefully review their link profile and remove toxic links, or add them to a disavow list (which tells Google which incoming links to ignore when calculating PageRank). After reviewing their link profile in this way, sites had to wait about half a year until the Penguin algorithm recalculated the data.
Google introduced Penguin as part of its core ranking algorithm in 2016. Since then, it has been working in real time to more successfully tackle spam through its algorithm.
At the same time, Google is committed to promoting quality over spain mobile database quantity of links and has established this in its quality guidelines for link schemes .
PageRank Today
What happens now?
Back in 2019, a former Google employee said that the original PageRank algorithm had not been used since 2006, and that it was replaced by another, less resource-intensive algorithm as the Internet grew. This is likely true, as Google filed a new patent in 2006: using page distance in a web link graph for ranking .
Yes, it is still in use.