Bing traffic converts better than Google
Posted: Thu Feb 06, 2025 9:26 am
This makes sense. Since most marketers flock to Google because it has such a large share of search traffic, there are fewer competitors on Bing’s organic rankings. And since you’re competing directly with fewer businesses, you’re more likely to rank higher in search results and get a larger share of eyeballs and targeted web traffic on an optimized Bing site than you would on Google.
It’s fair to say that Bing traffic generally converts at a higher rate than Google. This is an observation made by many marketers myself included. Here’s a screenshot of a Google Analytics report for one of our sites:
Conversion rates for different search engines from Google Analytics
You can see that Yahoo and Bing search engines have conversion morocco mobile database rates of around 20%, while Google has a conversion rate of 16.5%. I’m not entirely sure why this is the case, but it may have something to do with Bing’s demographic being more mature on average mostly over 35 and having more money to spend.
However, before you make a judgement, make sure you look at your own Google Analytics data.
SEO with Bing is much easier
Unlike Google, Bing is open about its ranking factors. It is also unusually pro-SEO and would never say "Any links designed to manipulate a site's ranking in search results may be considered part of a link scheme and violate our guidelines.
It’s fair to say that Bing traffic generally converts at a higher rate than Google. This is an observation made by many marketers myself included. Here’s a screenshot of a Google Analytics report for one of our sites:
Conversion rates for different search engines from Google Analytics
You can see that Yahoo and Bing search engines have conversion morocco mobile database rates of around 20%, while Google has a conversion rate of 16.5%. I’m not entirely sure why this is the case, but it may have something to do with Bing’s demographic being more mature on average mostly over 35 and having more money to spend.
However, before you make a judgement, make sure you look at your own Google Analytics data.
SEO with Bing is much easier
Unlike Google, Bing is open about its ranking factors. It is also unusually pro-SEO and would never say "Any links designed to manipulate a site's ranking in search results may be considered part of a link scheme and violate our guidelines.