What are your office hours?
How should I prepare for my first appointment?
How do I schedule an appointment or request a refill?
What thoughtful value-added services do you provide?
Answer each question clearly and completely. If there is more than one way to do something, provide options, such as scheduling an appointment online, through an app, or over the phone.
FAQs save staff time answering repetitive questions. More importantly, they help prepare patients, set expectations, and prevent confusion.
5. Make your site navigation intuitive
Medical professionals have a unique customer base. These individuals are thailand whatsapp number often already stressed out about potential health issues, so you don’t want to add to their burden. Do your part to make it easy for them to find the information they need on your website.
This means that navigation should be intuitive and patient-centric:
On desktop sites, primary navigation links are located at the top and/or on the left side of the page. Submenus can expand on hover or click.
Mobile sites should have a hamburger menu icon to open navigation. Minimize submenus.
Group related pages together. For example, put all appointment pages under an "Appointments" parent link.
Include a site search bar to make it easy for visitors to find what they need.
As a final piece of advice, we recommend testing the navigation yourself, pretending to be a patient. Identify any pain points and optimize them. Likewise, always listen to patient feedback and make improvements accordingly. A user-friendly website leads to happier patients, which in turn leads to more positive reviews and testimonials.
6. Make your call-to-action button stand out
Don’t forget that the purpose of medical website design is to encourage people to take action, like booking an appointment! A call to action button guides visitors to take the next step, like calling your office or scheduling a consultation. A call to action button can also be something that doesn’t require much commitment, like signing up for a newsletter or downloading a new patient form.
These buttons should use a high-contrast color from your palette and be a prominent size. Underlining emphasizes that they are clickable. It’s best to place buttons above the “fold” — the area on desktop sites that’s visible without scrolling. On mobile, they should always be visible, either fixed to the bottom or on multiple pages.
7. Optimize online forms
In the healthcare industry, forms are essential. You have to collect patient information, but patients also dread filling out forms. Optimize your online forms to make it as painless as possible. You can achieve this by:
Limit form length to only required fields
Choose mobile-friendly input types, such as checkboxes and dropdowns
Use color, borders, and whitespace to differentiate fields
Clearly label each form section
Allows keypad entry of phone numbers and dates
Validate entries to prevent submission errors
Simplified, user-friendly forms reduce abandonment. For complex applications, consider breaking them up into multiple, shorter forms.
8. Showcase patient testimonials and reviews
Peer recommendations are hugely influential. On average, consumers trust online reviews as much as personal recommendations. So don’t be shy about displaying reliable patient testimonials, reviews, and ratings prominently. These real-life experiences build trust and credibility.
Choose reviews that highlight your best qualities: attentive staff, smooth appointment scheduling, and clear explanations of conditions. Show that you understand real patient needs.
Handling negative reviews responsibly will also increase trust. Respond professionally and acknowledge any legitimate issues so you can improve.
9. Use trust symbols and signals
Likewise, healthcare requires additional assurance given the sensitive nature of the service. Include some medical specialty certifications and awards. Display physician profile badges and memberships.
Attract and retain patients with professional medical website design
An optimized healthcare website makes every interaction smoother for patients and staff. It sets the tone for building long-term, trusted relationships with patients. However, getting it just right is easier said than done. That’s where a professional web agency can help.
At Panlongsheng, we specialize in designing custom, high-converting websites for healthcare providers across the country. Our dedicated healthcare website design team incorporates all of the above strategies and more.
We also provide ongoing SEO, paid advertising, and social media management. This integrated approach allows your business to stand out and thrive in a competitive market.
To learn more about our healthcare website design and digital marketing services, contact us today. We look forward to helping you better reach, educate, and reassure your patients online.