Design the entire campaign and do Step 5 prior to
Posted: Sun Feb 02, 2025 10:50 am
Any combination of direct mail, email, social media, fax (yes, in some industries they still respond to fax), voicemail, phone, a face-to-face visit, advertising or PR can be utilized.
Be sure all of the touches are received by the prospect within a four to six week period. All touches must include a call to action. Each touch must be sent out to all contacts simultaneously.
Make a timeline and calendar of all the action items to complete the multi-touch campaign. executing.
Step 5:
Plan the calls. Write out a call plan before each call, email, social vietnam telegram data message or visit. Write all the emails. Be sure you have an engaging message. Be sure to have a list of 4 – 6 well thought-out questions that will qualify the prospect by determining their needs. Questions that will get them talking.
List a few pieces of information you want to be sure to deliver. Don’t do a data dump on the prospect.
Think about what you are willing to commit to as a next step, and what commitment you would like from the prospect as a result of the call.
If making calls, plan the voicemail you will leave. Write down exactly what you will say if you plan to leave voicemails or if you get voicemail instead of the person you are calling.
Step 6:
Plan the follow-up. Be sure that whatever you promise to deliver as a result of the campaign, you execute with excellence. The face-to-face visit, phone appointment, demo, fulfillment package should all be done in a professional and timely manner.
Be sure all of the touches are received by the prospect within a four to six week period. All touches must include a call to action. Each touch must be sent out to all contacts simultaneously.
Make a timeline and calendar of all the action items to complete the multi-touch campaign. executing.
Step 5:
Plan the calls. Write out a call plan before each call, email, social vietnam telegram data message or visit. Write all the emails. Be sure you have an engaging message. Be sure to have a list of 4 – 6 well thought-out questions that will qualify the prospect by determining their needs. Questions that will get them talking.
List a few pieces of information you want to be sure to deliver. Don’t do a data dump on the prospect.
Think about what you are willing to commit to as a next step, and what commitment you would like from the prospect as a result of the call.
If making calls, plan the voicemail you will leave. Write down exactly what you will say if you plan to leave voicemails or if you get voicemail instead of the person you are calling.
Step 6:
Plan the follow-up. Be sure that whatever you promise to deliver as a result of the campaign, you execute with excellence. The face-to-face visit, phone appointment, demo, fulfillment package should all be done in a professional and timely manner.