Transformation of SERPs: . Events will probably receive their own ranking factors. In addition, the proportion of universal and extended search results will increase. This means that Google answers search queries with its own search results and content and no longer with a link to a website. With universal and extended search results, Google offers additional information. The so-called direct answers also play a role here. Google itself provides answers to questions in answer boxes above the search results. The more structured the data on your own website, the greater the chance that Google will use this content for direct answers.
User signals: Often underestimated, user venezuela whatsapp data signals are also an important ranking factor. This includes click rates, dwell time and bounce rates. They show how successfully the user was able to find an answer to their question on a page. The longer they stay on a page, the better the rating.
Keyword domains are declining: As the focus shifts to content, keyword domains are becoming less important. Since the shift to semantic search results, a good URL is no longer enough.
HTTPS: Even though the question of the importance of HTTPS encryption for ranking is discussed differently by experts and tests show that there is no sustainable improvement in ranking, encryption represents an additional security aspect for the user.
Google updates at a glance:
In a brief overview, we present the most important updates since 2011.
Panda:
The Panda update was rolled out for the first time on February 24, 2011. The goal: to downgrade websites with low-quality content. To do this, websites are assigned content quality scores and low-quality pages and spam are identified. Important factors that Google penalizes: duplicate content, plagiarism, meaningless content, spam, keyword stuffing and poor user experience.