Reputation management in social media
Posted: Sun Feb 02, 2025 10:35 am
The previous instruments for recruiting employees are still important. Being represented at trade fairs or providing "About Us" information on your own website are classic musts. But that is no longer enough. Anyone who wants to be successful today must position themselves as an employer brand. The German Employer Branding Academy defines employer branding as "... the identity-based, internally and externally effective development and positioning of a company as a credible and attractive employer. The core of employer branding is always an employer brand strategy that specifies or adapts the company brand. (...) Employer branding also indirectly increases business results and brand value." This means that the company brand plays a major role in recruiting employees and retaining them, as well as motivating existing employees. This includes a clear positioning of what the company stands for. Not only hard facts such as business areas, sales and business goals are important, but also a lived company philosophy.
These goals and the company philosophy tunisia whatsapp data are communicated via social networks as part of the online reputation strategy and have a positive impact on employer branding. A website and links to the relevant networks are a prerequisite. Applicants want to find out more about their future employer. This works with social media and clear positioning. But that's not all: applicants expect more from companies today than they did in the past. Open communication, flat hierarchies, flexible working hours and the attractiveness of the workplace are all important factors. You can see whether the reality keeps the promise by clicking on rating platforms such as kununu . Here, applicants and employees give their opinion of the employer anonymously.
Online Reputation Using Daimler as an Example
The car manufacturer Daimler is a good example of how employer branding can be used effectively for online reputation. The company runs a Daimler blog that contains only articles by employees. This allows every applicant and employee to get an impression of different areas of the organization and to find out more. Daimler is just as innovative in its use of instant messengers and has integrated them directly into communication in an experiment. To make it more attractive for graduates to join the company, a trainee took them virtually into everyday office life for a day via WhatsApp and answered all of their followers' questions live. Tools such as Periscope or Snapchat are interesting in this context. These can be used to break new ground in employer branding and provide authentic insights into the company.
These goals and the company philosophy tunisia whatsapp data are communicated via social networks as part of the online reputation strategy and have a positive impact on employer branding. A website and links to the relevant networks are a prerequisite. Applicants want to find out more about their future employer. This works with social media and clear positioning. But that's not all: applicants expect more from companies today than they did in the past. Open communication, flat hierarchies, flexible working hours and the attractiveness of the workplace are all important factors. You can see whether the reality keeps the promise by clicking on rating platforms such as kununu . Here, applicants and employees give their opinion of the employer anonymously.
Online Reputation Using Daimler as an Example
The car manufacturer Daimler is a good example of how employer branding can be used effectively for online reputation. The company runs a Daimler blog that contains only articles by employees. This allows every applicant and employee to get an impression of different areas of the organization and to find out more. Daimler is just as innovative in its use of instant messengers and has integrated them directly into communication in an experiment. To make it more attractive for graduates to join the company, a trainee took them virtually into everyday office life for a day via WhatsApp and answered all of their followers' questions live. Tools such as Periscope or Snapchat are interesting in this context. These can be used to break new ground in employer branding and provide authentic insights into the company.