Rejection or even the "ostrich tactic" is just as ineffective as falling into blind actionism. Once you have recognized that there is a need for action and that there are real growth opportunities through marketing digitization, it is important to approach the topic professionally. If you lack the internal know-how to do this, you should seek external advice. 58% of German companies do not approach digitization strategically and thus waste a lot of potential for their success. A strategy is therefore important for every company, as this is the only way to include all important areas and avoid wastage.
At first glance, it seems easy to develop and norway whatsapp data implement a social media strategy . However, small and medium-sized enterprises (SMEs) in particular often lack the time and resources to successfully dedicate themselves to this task. Our tips will help you develop an effective social media strategy.
Social media offers enormous potential for SMEs
Most large companies are now represented on social media channels and have a social media strategy. The situation is different for SMEs. According to the current study "Online Marketing, Use in Small and Medium-Sized Companies" by Offenburg University, 80.4 percent of all SMEs do not use social media. And this despite the fact that their target groups have long since switched from traditional to digital media. Other advantages of these channels are multiplier effect, reputation and customer relationship management (CMS).
Communication is even more important today than it used to be. The relationship between companies and customers in the age of the Internet is described in the well-known Cluetrain Manifesto . The focus is on the awareness that a company communicates with individual people. According to this, markets are conversations. In other words: where you speak, you sell. Since each channel has its own language and its own communication habits, special attention must be paid to this aspect.