Videos The use of videos is growing more and more, and it is no coincidence that it is considered, for many, the marketi

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People love multimedia content that generates great engagement and drives sales.

There are many types of video content you can produce.

For example:

screencasts;
webinars;
video classrooms.
Tip: Don’t just have a YouTube channel. Post natively to your blog and social media to increase engagement .

Marketing Automation
Through marketing automation , it is possible to manage a large number of leads with extreme precision, leading them through the sales funnel successfully and without wasting time.

There's no point in creating valuable content for each stage of benin phone data the buying journey if you can't distribute it equally across your entire lead base with the necessary personalization.

Tip: Select a suitable automation tool, such as RD Station or HubSpot , to do the job completely.

Inbound actions
Who said that traditional Inbound actions cannot be innovative and bring positive results for a technology company?

With that in mind, we continue our list with some actions that have been used for a long time, and deserve to continue on the scene:

SEO
Success in content marketing depends on the traffic generated, and Google has a power to direct traffic that should not be ignored by those investing in digital marketing. Therefore, it is essential to do a good SEO job .

Keep track of algorithm changes, the most relevant ranking factors, and make sure your site is in line with them.

Tip: Mobile has already taken over the world. Mobile support is one of the most important SEO factors today and in the years to come.

Download the free SEO ebook!