us seeking to reward great

[rochon.a1.119]

It analyzes them as a whole phrase, rather than a list of separate words, allowing Google's suite to better understand users' needs.

Here's an example of how it works:


Example of the new BERT algorithm
If you're wondering what you need to do to comply with the new update, Google's traditional answer is “nothing”:


There's nothing to optimize for with BERT, nor anything for anyone ecuador mobile database to be rethinking. The fundamentals of content remain unchanged.

— Danny Sullivan (@dannysullivan)
October 28, 2019
Let us know in the comments if you have been affected by the BERT changes.

Sources: Understanding searches better than ever before , Google BERT Update Impacts 10% Queries & Has Been Rolling Out All Week , Why you may not have noticed the Google BERT update

Algorithm updates confirmed by Google
Yes, more algorithm updates. Around November 8th, we found many reports about fluctuations on Webmaster World.