This data can be the basis for planning an effective promotional campaign, for example. Based on the above data, you can plan the schedule of activities, their type, or choose the best korean number whatsapp portal and time to publish the developed materials, as well as the target group. What about, for example, information about customers, transactions, their values, discounts granted? This is a kind of basis for developing a sales strategy and even a pricing policy.
Perhaps it turns out that most orders are for expensive, discounted products, that low price was not the main determinant of your customers' purchasing decisions. Perhaps customers in region X predominantly buy products Y and it is mainly sales activities related to this product category that need to be carried out and others modified. Or perhaps the number of orders has been decreasing in March for several years compared to other months of the year? Isn't this an incentive to analyze what is happening in the company's operations at the moment?
The potential of data to be harnessed
Customers do not make rational decisions and do not act logically. We cannot predict their actions. However, if we collect data and analyse it properly, we will have a better chance of assessing the direction of their actions. Data on employees is the basis for possible changes in the company, how to motivate them or how to better evaluate their performance. Web traffic and social media activity will help you define the profile of your audience and tailor your activities to suit them, thereby increasing brand recognition and gaining new potential customers. Differentiated sales in different regions of the country or world? Adapt your offer and activities to specific consumer groups. Conscious planning and setting not only goals but also how to achieve them are advantages that you can achieve by taking advantage of the potential of untapped information and data collected from the company.