Problems Identified by Web Analytics Methods
Posted: Sun Feb 02, 2025 8:39 am
Using different web analytics methods, you can understand why your site has low conversion, why traffic is falling and there are many bounces, and also figure out other problems.
Not enough site functionality extensions.
Using data on visitor routes and bounce rates, it is possible to identify what users are not satisfied with and understand what changes need to be made to the site structure (make navigation simpler, add a calculator, feedback form or other functionality).
Usability is low.
A detailed analysis of conversion rates and physicians email list website traffic allows you to determine which sections visitors use the least, which buttons they do not click when they leave the site.
Problems Identified by Web Analytics Methods
Such work will help to identify the portal’s pain points, for example, an unclickable feedback form or a long path to the product card, and improve the work.
Technical problems.
Determining the page loading speed, studying navigation failures, and incorrect transitions will help you detect technical issues on your site. After a detailed analysis of the identified problems, it will become clear what needs to be fixed.
The need for integration with external systems.
Often, the user's route is only taken from the first visit to the site to the moment when he clicks the target button. And then the interaction is carried out offline, and the final number of customers is not recorded. By analyzing the transaction process in e-commerce, it is easier to monitor the sales chain. This can be done by integrating a web analytics service and a CRM system to track the order at each stage of the purchase.
That is, thanks to integration with CRM, you will see what happens to the order after a call to the manager, which is sent from online to offline mode. Your web analytics tools will take into account the recording of calls and requests, customer registration, final sales reports, etc.
Read also!
"Website Usability Analysis: Stages, Tools, Mistakes"
So, web analytics methods allow you to detect problems on a website and make the right decision to eliminate them. To perform the analysis correctly, you need to be able to use the tools that are appropriate for the goals.
Not enough site functionality extensions.
Using data on visitor routes and bounce rates, it is possible to identify what users are not satisfied with and understand what changes need to be made to the site structure (make navigation simpler, add a calculator, feedback form or other functionality).
Usability is low.
A detailed analysis of conversion rates and physicians email list website traffic allows you to determine which sections visitors use the least, which buttons they do not click when they leave the site.
Problems Identified by Web Analytics Methods
Such work will help to identify the portal’s pain points, for example, an unclickable feedback form or a long path to the product card, and improve the work.
Technical problems.
Determining the page loading speed, studying navigation failures, and incorrect transitions will help you detect technical issues on your site. After a detailed analysis of the identified problems, it will become clear what needs to be fixed.
The need for integration with external systems.
Often, the user's route is only taken from the first visit to the site to the moment when he clicks the target button. And then the interaction is carried out offline, and the final number of customers is not recorded. By analyzing the transaction process in e-commerce, it is easier to monitor the sales chain. This can be done by integrating a web analytics service and a CRM system to track the order at each stage of the purchase.
That is, thanks to integration with CRM, you will see what happens to the order after a call to the manager, which is sent from online to offline mode. Your web analytics tools will take into account the recording of calls and requests, customer registration, final sales reports, etc.
Read also!
"Website Usability Analysis: Stages, Tools, Mistakes"
So, web analytics methods allow you to detect problems on a website and make the right decision to eliminate them. To perform the analysis correctly, you need to be able to use the tools that are appropriate for the goals.