5. Customer experience
Posted: Sun Feb 02, 2025 7:01 am
Customer experience basically encompasses your entire journey and you already know that it must be impeccable, from on-site to product delivery.
However, one thing that many online stores leave out is the post-sale experience: the product is shipped and the details (such as product packaging) are forgotten, as well as the actual development of a relationship with the customer after the purchase.
Apple , for example, has become famous for its amazing packaging. Anyone who has ever bought an Apple product knows that the feeling of taking the product out of the box is fantastic.
When you completely surprise your customers with a post-sale australia phone data experience, you've hit the right note and the more personalized the better.
An example of good customer relations is NuBank , a credit card company that often surprises its customers with travel itineraries for customers requesting international unlocking, handwritten letters, gifts to pets that end up destroying their owners' cards, and many other personalized actions that end up creating hundreds of promoters of its brand.
Start with small customizations. You don't need a big investment to start surprising: use creativity.
6. Always be grateful
Nowadays, brands are able to position themselves well in the online space , but sometimes they leave a lot to be desired when it comes to giving back to their customers.
No matter how many hundreds of thousands of sales you made on your online store , always look for an opportunity to express gratitude to your customer, whether on social media, email , or other channels.
But it's good to avoid the obvious and go beyond the mechanical. Don't send generic messages like "Thank you for your purchase, here is your order number." Think of something that translates your language and your ideas.
Be grateful, acknowledge your customers' support and get them engaged with you!
However, one thing that many online stores leave out is the post-sale experience: the product is shipped and the details (such as product packaging) are forgotten, as well as the actual development of a relationship with the customer after the purchase.
Apple , for example, has become famous for its amazing packaging. Anyone who has ever bought an Apple product knows that the feeling of taking the product out of the box is fantastic.
When you completely surprise your customers with a post-sale australia phone data experience, you've hit the right note and the more personalized the better.
An example of good customer relations is NuBank , a credit card company that often surprises its customers with travel itineraries for customers requesting international unlocking, handwritten letters, gifts to pets that end up destroying their owners' cards, and many other personalized actions that end up creating hundreds of promoters of its brand.
Start with small customizations. You don't need a big investment to start surprising: use creativity.
6. Always be grateful
Nowadays, brands are able to position themselves well in the online space , but sometimes they leave a lot to be desired when it comes to giving back to their customers.
No matter how many hundreds of thousands of sales you made on your online store , always look for an opportunity to express gratitude to your customer, whether on social media, email , or other channels.
But it's good to avoid the obvious and go beyond the mechanical. Don't send generic messages like "Thank you for your purchase, here is your order number." Think of something that translates your language and your ideas.
Be grateful, acknowledge your customers' support and get them engaged with you!